www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ July 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
TBWA
Korea Tourism Organization Project, Showbox Mr.Go, The Body Shop Project,
6.00
5.97
2
2
McCann WorldGroup
GM, Intel Project, U Star Project, Verisign Project
2.42
2.42
3
3
DDB
2.32
2.25
4
4
Ogilvy
Diageo Project, AstraZeneca Project, Novartis Project
1.77
1.77
5
8
Leo Burnett
Mundipharma, KT&G Project
1.13
1.13
6
5
BBDO
Amore Pacific Ryoe, Amore Pacific Happy Bath
0.83
0.83
7
6
Dentsu
Yogiyo Project, AutoWorld Project
0.91
0.44
8
7
Lowe
Garuda Indonesia Global
0.20
0.20
9
9
Grey Group
Philips Project
0.04
0.04
10
10=
DraftFCB
Mando
0.01
0.01
11=
10=
Y&R
0.00
0.00
11=
10=
Havas Worldwide
0.00
0.00
11=
10=
Publicis
0.00
0.00
11=
10=
Saatchi & Saatchi
0.00
0.00
11=
10=
Bates
0.00
0.00
11=
10=
JWT
0.00
0.00
AGENCY
RECENT WINS
Google Project, HIRA, J&J Medical Project, Theall
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Korea/ July 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
3M Project, HVCC Project, Burberry, SK Telecom Digital
1.29
1.29
2
4
ZenithOptimedia
Siemens, Trivago
0.44
0.44
3
2
Dentsu Media
Pall, Menarini, Yogiyo Project, AutoWorld Project
0.33
0.33
4
5=
0.28
0.28
5
3
6
5=
OMD
7=
5=
Havas Media
7=
5=
7=
7=
AGENCY
RECENT WINS
MediaCom
Universal McCann
KFC Project, Ferragamo Project, Vincoedu Project
0.68
RECENT LOSSES
Burberry
0.18
0.03
0.03
0.00
0.00
PHD
0.00
0.00
5=
Starcom MediaVest
0.00
0.00
5=
Initiative
0.00
0.00
LG
The R3 New Business League has been compiled each of the last 131 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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