2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
Global / Jun 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 IPG Health Pfizer Global 200.0 200.0 1 2 8 Dentsu Ajinomoto Do Brasil Indústria E Com ércio De Alimentos Ltda Brazil, Intel - Brazil Brazil, Hero MotoCorp Limited India 58.2 58.0 250 3 3 Havas Worldwide Amazon UK, AMORIM Portugal Project, AUARA Spain 43.0 43.0 133 4 2 Ogilvy TUV SUD Hong Kong Project, Kellogg's Singapore Retainer, Go Healthy New Zealand Project 44.4 42.9 211 5 5 VMLY&R UCB Dermatology Japan, WLY China, Hangzhou Youhang Tech China 37.7 37.7 95 6 4 Wieden & Kennedy MLB US, Chili's US Project, Google Search Brazil, Riot Games China 34.8 34.4 15 7 7 M&C Saatchi Group JPMorgan Chase US, Paneco Singapore, Communities in Schools US 30.7 30.7 131 8 6 Grey Group Arbejdernes Landsbank Denmark, Artsana Group Italy, ASUS Hong Kong Project 27.9 27.1 96 9 9 BBDO L'OCCITANE Japan Project, GUNZE Japan Project, SVW China 26.3 26.3 80 10 14 DDB The Aspen Group US, Gift of Life US Pro Bono / Project, Manscaped US Project 23.8 18.8 62 11 10 Leo Burnett Maker's Mark Global , Tillamook US 17.3 17.2 79 12 11 R/GA JPMorgan Wealth Management US, Samsung Gaming US, QuickBooks Australia 15.8 15.8 41 13 12 Publicis Worldwide The Standard Bank of South Africa Limited, Novo Nordisk A/S Brazil 14.9 14.9 68 14 13 Saatchi & Saatchi Alvarium Tiedemann UK, John Lewis Partnership UK 14.3 14.3 36 15 18 MullenLowe Group InstaGames Panama Project, Geico US Project, Freemans Grattan Holdings UK 12.6 12.6 58 16 15 Epsilon Speedy France Project 6.6 6.6 33 17 19 Wunderman Thompson VIVO Mobile Pvt. Ltd. India Project, Hafele India Project, RPG Group India Project 7.0 6.5 43 18 16 Digitas T. Rowe Price US, Hennepin County US, Krungthai Bank Thailand 6.2 6.2 34 19 17 Adam&Eve BT Business UK, Inspired Villages UK 6.5 John Lewis Partnership UK 6.0 5 20 20 Prodigious Jaguar/Land Rover China, LVMH Moet Hennessy Louis Vuitton S.E. China 5.3 5.3 28 2023 (Jan-Jun): 663.3 1,818 2022 (Jan-Jun): 640.7 2,156 YoY Comparison: 3.5% -15.7%
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Global / Jun 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Publicis Media Pfizer Global, LVMH US, Signet Jewelers US 125.8 125.8 11 2 2 Omnicom Media Group L'Oreal US 61.1 61.1 5 3 4 Mindshare Meituan-KeeTa Hong Kong, Godrej Indonesia, Bank Jago Indonesia 46.1 Hong Kong Tourism Board Global 40.0 84 4 3 Havas Media European Parliament France, Correos Spain, Pink Lady France 43.3 Loterias y Apuestas del Estado Spain 37.0 96 5 6 EssenceMediacom Vivo India Technology, A2A Italy Energy, Flutter Entertainment plc UK 28.0 Clas Ohlson Norway 25.0 46 6 - Mediabrands Bristol Myers Squibb DTC Brand US 22.5 22.5 2 7 5 OMD Dubai Department of Economy & Tourism Saudi Arabia, Miravia 32.3 TVN Chile Project 21.8 92 8 7 PHD Neilson Financial Services UK, Getyourguide France, Planeta De 18.7 Thai Health Promotion Foundation Thailand 18.0 71 9 10 Initiative Crown Casino & Resorts Australia, Goodman Fielder (Retail Division) 17.4 Media Markt Belgium 15.7 61 10 9 Camelot Hardee’s and Carl’s Jr. US 15.0 15.0 1 11 11 Zenith Adobe Systems Incorporated Singapore, Giorgio Armani 14.7 14.3 37 12 12 dentsu X Kroger US All Offline, DIG, Nice Israel Digital, Max Mara US All 14.4 14.0 59 13 8 Starcom DIRECTV US, Rite Aid Corporation US 15.8 Neilson Financial Services UK 13.8 24 14 16 iProspect Saga UK, Next UK, PETRONAS Malaysia 11.5 11.5 84 15 15 NP Digital NDHGO India, PNB India, Acuvate India 9.2 9.2 120 16 13 Performics Western Union US, Western Union UK, Spain 7.2 7.2 30 17 14 Hearts & Science V Credit Hong Kong, MOX by Standard Chartered Hong Kong 14.5 7.0 11 18 20 LS Digital QuickHeal India, Aditya Birla Paint India, Cipla India 5.8 5.8 55 19 17 Mediahub Esprit Global, Schwan’s company Brands US, Lodge Cast Iron US 5.0 5.0 3 20 18 Croud Dickies US, Aira UK 4.8 4.8 9 2023 (Jan-Jun): 423.9 1,176 2022 (Jan-Jun): 422.2 1,378 YoY Comparison: 0.4% -14.7% 2023 Creative & Media (Jan-Jun): 1,087.2 2,994 2022 Creative & Media (Jan-Jun): 1,062.9 3,534 YoY Comparison: 2.3% -15.3%
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