www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Japan/ May 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Honda Motorcycles Japan, JCB Card Project, IHG Project
7.47
7.47
2
2
BBDO
Old Navy, Tourism Australia
1.90
1.90
3
3
Leo Burnett
Smirnoff, Pfizer, Mini BMW, Scoot Airlines
1.60
1.60
4
4
Ogilvy
Clarion Project, Orix Bank AirAsia, Jawbone
0.72
0.72
5
5
Y&R
Tokyu Corporation, Xing, Nikon Project
0.71
0.71
6
6
TBWA
0.38
0.38
7
18
DDB
Takeda
0.33
0.33
8=
7=
JWT
STB
0.30
0.30
8=
7=
Dentsu
10
9
11=
10=
11=
AGENCY
RECENT WINS
0.00
RECENT LOSSES
Old Navy
0.30
0.05
0.05
Wieden & Kennedy
0.00
0.00
10=
Publicis
0.00
0.00
11=
10=
Havas Worldwide
0.00
0.00
11=
10=
Saatchi & Saatchi
0.00
0.00
11=
10=
Bates
0.00
0.00
11=
10=
Lowe
0.00
0.00
11=
10=
Grey Group
0.00
0.00
11=
10=
DraftFCB
0.00
0.00
M&C Saatchi
Honda Project, JCB Card Project
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Japan/ May 2013
RANK THIS MONTH
RANK LAST MONTH
1
5=
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Mindshare
Dyson, Jaguar Land Rover, Mondelez
1.63
1
Universal McCann
JNJ Regional
1.98
3
2
Vizeum
4
3
MEC
5
4
6=
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m) 1.63
Burberry
1.61
0.37
0.37
0.17
0.17
Carat
0.09
0.09
5=
MPG
0.00
0.00
6=
5=
MediaCom
0.00
0.00
6=
5=
PHD
0.00
0.00
6=
5=
ZenithOptimedia
0.00
0.00
6=
5=
Starcom MediaVest
0.00
0.00
11
11
OMD
0.00
(0.38)
Activision Blizzard, Japan National Tourism Organization, Toyota Tsusho Corporation
The R3 New Business League has been compiled each of the last 130 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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