www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ June 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Purina, Abenson project, Moneygram Project
5.17
5.17
2
2
Leo Burnett
Puregold, P&G, Samsung
1.07
1.07
3
3
Publicis
Asia Brewery, Blackberry, Motortrade
0.65
0.65
4
6
Grey Group
Department of Finance, Andoks Corporation, NUR Nissin Pasta Express
0.48
0.48
5
5
Ogilvy
Lexmark Project, Enervon Activ, AIM Project，Wyeth Philippines Project
0.47
0.47
6
4
DDB
Garden Barn Project, Samsung Project, Resorts World Project PLDT Telpad
0.46
0.46
7
7
TBWA
Alaska NutriBuild 345 Project, Luxasia Majolica Majorca Project, MCC Project
0.32
0.32
8
8
JWT
STB
0.30
0.30
9
9
Y&R
Land Bank of the Philippines Project, Pascual Laboratories
0.22
0.22
10=
10=
Havas Worldwide
0.00
0.00
10=
10=
Bates
0.00
0.00
10=
10=
Saatchi & Saatchi
0.00
0.00
10=
10=
M&C Saatchi
0.00
0.00
10=
10=
DraftFCB
0.00
0.00
15
15
Dentsu
0.00
16
16
BBDO
The SM Store, YMPH, Monde Nissin Project
0.12
(0.18)
17
17
Lowe
Total Excellium Project, NutriAsia Project
0.03
(0.72)
AGENCY
RECENT WINS
RECENT LOSSES
YMPH
(0.01)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ June 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
Merck, Ayala Land, Lily's Peanut Butter Project
1.10
Watsons Philippines
1.09
2=
2
MediaCom
UPMC, Bank De Oro, DPC
1.00
Mundi Pharma
0.70
2=
3
Havas Media
E-learning Edge, Mundi Pharma, Ocean Adventure Project, Avanza Project
0.70
0.70
4
5
Starcom MediaVest
Raffles, Philippines Airlines, Goldilocks, Yakult
0.93
0.69
5
4
Vizeum
Burberry, Pag-IBIG Fund
0.54
0.54
6
7
Universal McCann
Bounty Fresh Project, Honda Motorcycle Project, JNJ
0.34
7
6
Carat
Century Properties Group, Century Properties Group, Raffles Search Project, Max's Restaurant
0.24
0.24
8
8
MEC
Ramon Magsaysay
0.04
0.04
9
9
Maxus
Bridgestone
0.06
0.02
10
10
Initiative
0.00
0.00
11=
12
OMD
Red Diamond Trading, SM Mart Project, Kettle Foods, Ginebra San Miguel Project
0.26
11=
11
PHD
Saffron Hill Phils, Tramper Retailers, Millward Brown
0.06
13
13
Mindshare
AGENCY
RECENT WINS
0.00
RECENT LOSSES
Burberry
Fonterra
0.30
(0.24)
(0.24)
Goldilocks
(0.55)
The R3 New Business League has been compiled each of the last 130 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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