www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ March 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Nokia Project, Proton, HTC
1.18
1.18
2
2
Ogilvy
Hong Leong Group, Malakoff, Hibiscus Petroleum
0.41
0.41
3
3
Lowe
0.30
0.30
4
5
McCann WorldGroup
0.15
0.15
5
6
Saatchi & Saatchi
Durex
0.10
0.10
6
8
TBWA
Setia Eco Glades Project, New Zealand Natural, iProperty Project
0.09
0.09
7
7
Grey Group
0.04
0.04
8
4
Dentsu
0.02
0.02
9=
9=
Publicis
0.00
0.00
9=
9=
Y&R
0.00
0.00
9=
9=
Havas Worldwide
0.00
0.00
9=
9=
M&C Saatchi
0.00
0.00
9=
9=
DraftFCB
0.00
0.00
9=
9=
Bates
0.00
0.00
9=
9=
JWT
0.00
0.00
9=
9=
BBDO
0.00
0.00
17
17
Leo Burnett
AGENCY
RECENT WINS
Hitachi, Rafale malaysia
Perfect Eagle Development Project
0.06
RECENT LOSSES
Proton
(0.75)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ March 2013
RANK THIS MONTH
RANK LAST MONTH
1
7=
2
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Maxus
Tesco, Bank Negara
0.54
0.54
1
MediaCom
Fonterra
0.50
0.50
3
3
Starcom MediaVest
Acer, Garuda Indonesia Global
0.75
0.38
4
2
Universal McCann
Toyo Tire and Rubber, JNJ
0.45
5
6
Vizeum
Burberry, PT. Kaldu Sari Nabati, Multimedia Develoment, MyStarJob Network
0.26
0.26
6=
7=
Dentsu
Elegantology Gallery & Restaurant
0.15
0.15
6=
4=
PHD
Nexus, Poh Kong, Transitions Lens
0.15
0.15
8=
7=
Mindshare
0.00
0.00
8=
7=
Initiative
0.00
0.00
8=
7=
MPG
0.00
0.00
8=
7=
MEC
0.00
0.00
12
7=
Carat
Avillion Hotel Group Project
0.00
(0.02)
13
14
OMD
Genting Malaysia Berhad, Ginvera, Luxottica
0.72
14
4=
ZenithOptimedia
Hankook
0.05
Burberry
Fonterra
0.29
(0.43)
(0.45)
The R3 New Business League has been compiled each of the last 127 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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