www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ March 2013
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
SGX Project, NEA Anti-Littering Campaign, Menarini Asia-Pacific
3.54
3.54
2
McCann WorldGroup
Princess Cruise, LG Global Shopper Project, Resorts World Sentosa Project
2.38
2.38
3
5
TBWA
1.37
1.37
4=
3=
BBH
Häagen-Dazs Digital Asia Pacific
0.50
0.50
4=
3=
JWT
CAG
0.50
0.50
6
6
Grey Group
Harry’s Holdings, J Food & Culture TV Digital, Eu Yan Sang Project
0.21
0.21
7=
7=
Dentsu
ANA
0.50
0.20
7=
7=
Y&R
RSN
0.20
0.20
7=
7=
Lowe
Garuda Indonesia Global
0.20
0.20
10
10
Bates
SSC Project
0.04
0.04
11=
11=
DDB
0.00
0.00
11=
11=
BBDO
0.00
0.00
11=
11=
Iris
0.00
0.00
11=
11=
M&C Saatchi
0.00
0.00
11=
11=
Saatchi & Saatchi
0.00
0.00
11=
11=
Havas Worldwide
0.00
0.00
11=
11=
Crush
0.00
0.00
11=
11=
DraftFCB
0.00
0.00
11=
11=
Leo Burnett
0.00
0.00
19
19
Publicis
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
Robinsons
0.04
RECENT LOSSES
Burger King
(0.07)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ March 2013
RANK THIS MONTH
RANK LAST MONTH
1
1
AGENCY
MediaCom
RECENT WINS
Fonterra
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
1.00
ESTIMATED OVERALL YTD REVENUE (USD $m) 1.00 0
2
2
ZenithOptimedia
Ministry of Health, Haw Par, MOD
0.58
OUE
0.43 -0.15
3
3
Dentsu Media
ANA
0.25
0.25 0
4
7=
Vizeum
Burberry
0.17
0.17 0
5
5
Starcom MediaVest
Garuda Indonesia Global
0.10
0.10 0
6
12=
Mindshare
0.25
0.10 -0.15
7
8
6
4
PHD
Universal McCann
Transitions Lens Project, Vita Green, Auric Pacific Project
0.07
JNJ
0.20
0.07 0 Burberry
0.04 -0.165
9=
7=
Carat
0.00
0.00 0
9=
7=
Initiative
0.00
0.00 0
9=
7=
MEC
0.00
0.00 0
12
11
Maxus
Red Bull Project
0.01
Havas Media
OUE, Qing Jian Realty Project, Fraser Centrepoint Malls
0.06
SilkAir, Hersheys, Audemars Piguet
0.76
(0.04) -0.04
13
14
12=
14
OMD
(0.09) -0.15 Fonterra
(0.24) -1
The R3 New Business League has been compiled each of the last 127 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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