www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ March 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Leo Burnett
LINE, BMW Greater China
0.80
0.80
2
3
Ogilvy
Restylane, Heart on Fire Project, Council of Agriculture Executive Yuan Project
0.51
0.51
3
2
DraftFCB
Heineken International
0.50
0.50
4
4
DDB
Marukyo
0.30
0.30
5
5
McCann WorldGroup
0.08
0.08
6=
6=
BBDO
0.00
0.00
6=
6=
JWT
0.00
0.00
6=
6=
TBWA
0.00
0.00
6=
6=
Bates
0.00
0.00
6=
6=
Havas Worldwide
0.00
0.00
6=
6=
Grey Group
0.00
0.00
6=
6=
Y&R
0.00
0.00
6=
6=
Publicis
0.00
0.00
6=
6=
Saatchi & Saatchi
0.00
0.00
15
15
Lowe
0.00
(0.08)
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ March 2013
RANK THIS MONTH
RANK LAST MONTH
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1
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AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
MEC
Asadaame, StudyBank, Modena Motori Taiwan Ferrari and Maserati
0.51
6=
Vizeum
APTG Telecom, Burberry
0.35
0.35
3
6=
MediaCom
Fonterra
0.25
0.25
4
2
ZenithOptimedia
YFY Paper, Oguma, Lih Pao Construction
0.20
0.20
5
3
Starcom MediaVest
T.G.I. Friday's, Sofei, Garuda Indonesia Global
0.18
0.12
6
4
Carat
Mitsubishi Electric Refrigerator, Bureau of Labor Insurance Project
0.11
0.11
7
5
Initiative
Benesse
0.02
0.02
8=
6=
Mindshare
0.00
0.00
8=
6=
PHD
0.00
0.00
8=
6=
MPG
0.00
0.00
8=
6=
Maxus
0.00
0.00
12
13
Dentsu Media
0.00
(0.04)
13
6=
Universal McCann
0.00
Burberry
(0.21)
14
14
OMD
0.02
Fonterra
(0.24)
Taiwan Cooperative Bank, Bao Meter
T.G.I. Friday's
0.47
The R3 New Business League has been compiled each of the last 127 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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