www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ March 2014
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
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McCann WorldGroup
Wyeth China, Lion Dairy Australia, Samsung India
26.1
Tourism Authority of Thailand Project
26.1
2
1
Ogilvy
Ashapura Options India, The Siam Industrial Wire Thailand Project, Myntra.com India
26.2
Yi Hao Dian China
25.2
3
4
Y&R
The Mill New Zealand, King Power Thailand, Prudential Insurance Indonesia
10.6
4
8
DDB
Hiersun Jewelry China, SIDBI India, Mudah.my Malaysia
11.9
5
3
JWT
6
6
Dentsu
7
5
Grey Group
8
7
9
9
10
AGENCY
RECENT WINS
RECENT LOSSES
10.6
Volkswagen China (Some Brands)
9.2
8.9
Indofood (Pop Mie brand) Indonesia
8.3
8.4
Toyota Motor( Yaris) Philippines
6.9
Sentosa Digital Singapore, Hubtown India, Times Now Project
7.3
Sinomax China
6.6
Lowe
Myntra.com India, Engro Foods India, Book My Show India
5.6
Johnson's Baby Project
5.3
Leo Burnett
Renault Samsung Motors Project, Indofood Indonesia, Adlabs Imagica India
4.7
VP Bank Vietnam
4.6
12
Saatchi & Saatchi
Toyota Motor( Yaris) Philippines, Huawei Technologies Philippines Project
4.0
Mondelez Malaysia
4.0
11
10
Publicis
Master Kong (biscuits & cookies) China, Beiersdorf Thailand
4.2
Renault Samsung Motors Korea Project
3.7
12=
15
BBDO
APB Singapore, Honda Automobile (Honda Jazz) Thailand, Oppo Thai Thailand
3.6
Frucor V New Zealand
2.8
12=
11
SapientNitro
Metlife Regional, Citibank Regional Project, Lane Crawford Hong Kong
2.8
14
13
TBWA
Beiersdorf Indonesia Project, Semen Merah Putih Indonesia Project
3.2
Pham Nguyen Vietnam
2.6
15
14
M&C Saatchi
SONY China Project, Destination NSW
1.0
Aditya Birla Money India
1.0
16
16
BBH
HUL India, Piaggio India
0.4
0.4
17
17=
Wieden & Kennedy
0.0
0.0
18=
17=
Iris
0.0
0.0
18=
17=
Bates
0.0
0.0
20
17=
DraftFCB
0.0
Tata Docomo
(0.1)
21
21
Havas Worldwide
1.0
Master Kong (Biscuits & Cookies) China
(3.0)
Sun Hung Kai Properties Hong Kong Project, Hysan Properties Hong Kong Project Gudang Garam Indonesia, AP Honda Thailand Project, Pizza Hut Vietnam Project
Weetabix China(Digital)
2.8
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Asia Pacific/ March 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Carat
Mondelez APAC, Amway China (TV Buying), MasterCard APAC
30.93
Southern Union Malaysia
24.64
5
OMD
Pacific Brands ANZ, RACV Australia, Yili China(TV Buying)
21.39
Amway China(TV Buying)
17.42
3
1
Mindshare
Nestle Malaysia, Volvo APAC, L’Oreal China
15.50
Mondelez APAC
9.26
4
4
ZenithOptimedia
Rabobank Australia, Hunan Mobile China(Buying), Tata Motors Philippines
9.71
Bausch+Lomb China
8.31
5
10
Starcom MediaVest
Wing tai Singapore, Easy Taxi Philippines
6.15
Hallmark Australia
5.80
6=
3
MediaCom
Fonterra ANZ, Tata DoComo India, MoMo China
7.96
RACV Australia
5.32
6=
6
Vizeum
Ministry of Health & Welfare Taiwan, 3M Taiwan
5.32
Cosmax Australia
5.27
8=
11=
PHD
Priceline Australia, Amaysim Australia, AirBNB Regional
3.00
Banana Boat Australia
2.48
8=
9
Dentsu Media
UltraJaya (Teh Kotal Brand) Indonesia, Krung Thai Card Thailand Project
3.19
KNT Japan(Digital)
2.45
10
8
MEC
Band Taiwan, Go Daddy.Com India, Hallmark Australia
3.46
ICBC (Asia) Hong Kong
1.49
11
13
Initiative
TAL (Insurance Line) Australia, The Economist Hong Kong, Kingpower Duty Free Thailand
2.20
Rabobank Australia
0.65
12
11=
Maxus
Thomas Jewellers Australia, BML Educorp Services India, ICC India
0.20
Samsonite Thailand
(0.05)
13
7
Universal McCann
Coca-Cola Australia, Southern Union Malaysia
8.71
MasterCard APAC
(1.01)
14
14
Havas Media
Bausch+Lomb China, Shakey's Pizza Philippines
2.52
Volvo APAC
(2.12)
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2
AGENCY
RECENT LOSSES
The R3 New Business League has been compiled each of the last 139 months using data supplied by 26 multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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