www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ March 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
A+ Diapers
2.67
2.67
2
2
Ogilvy
La Prairie Project, Kronenburg Project, UFC Project
1.46
1.46
3
3
JWT
Carlsberg, Sun Hung Kai Properties Project, Hysan Properties Project
1.29
1.29
4
4
Leo Burnett
Real estate Clients
0.46
0.46
5
5
Lowe
Milk Client
0.20
0.20
6
6
SapientNitro
Lane Crawford Project
0.10
0.10
7
7
Y&R
Government Client
0.09
0.09
8=
8=
Grey Group
0.00
0.00
8=
8=
Publicis
0.00
0.00
8=
8=
DraftFCB
0.00
0.00
8=
8=
Saatchi & Saatchi
0.00
0.00
8=
8=
M&C Saatchi
0.00
0.00
8=
8=
Dentsu
0.00
0.00
8=
8=
BBDO
0.00
0.00
8=
8=
Bates
0.00
0.00
8=
8=
Havas Worldwide
0.00
0.00
8=
8=
TBWA
0.00
0.00
18
18
DDB
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Finance Client
(0.75)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong/ March 2014 ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Carat
Mondelez, Friesland Campina, Mastercard
6.01
6.01
Dentsu Media
Tourism Client
0.45
0.45
6=
Starcom MediaVest
AIA Group, ICBC (Asia)
0.30
0.30
4
6=
ZenithOptimedia
Michael Kors
0.11
0.11
5
4
MediaCom
Huawei Technologies, Metropolitan Life Insurance
0.07
0.07
6
14
Universal McCann
Regus, Cathay Pacfic (Search), KFC Project
0.62
7
5
PHD
GOTV-TVB
0.05
0.05
8
6=
Initiative
The Economist
0.04
0.04
9=
6=
Havas Media
0.00
0.00
9=
6=
Vizeum
0.00
0.00
9=
6=
Maxus
0.00
0.00
12
13
MEC
0.00
ICBC (Asia)
(0.20)
13
3
OMD
0.30
Electronic Client
(0.20)
14
6=
0.25
Mondelez
(0.24)
RANK THIS MONTH
RANK LAST MONTH
1
1
2
2
3
AGENCY
Mindshare
Diva Residential Property Project
RECENT LOSSES
AIA Group
0.06
The R3 New Business League has been compiled each of the last 139 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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