2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
China / May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (RMB ￥m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (RMB ￥m) No.of Wins 1 1 Ogilvy Huawei, China Energy Engineering Corp, Epson 84.4 84.4 47 2 5 BBDO BMW Final Artwork Production, Gatorade (PepsicO) , TIAN YAN 42.8 42.8 20 3 2 Dentsu McGarryBowen Global Pharmaceutical brand Projects, Domestic FMCG brand, 38.8 38.8 12 4 9 Grey Group Johnson & Johnson Project, Biostime Project, Red Bull 28.9 28.9 10 5 3 Saatchi & Saatchi Cathay Pacific Airways Ltd Project 24.1 24.1 7 6 4 Havas Worldwide YILI GROUP Project, ALIBABA, DeRUCCI Project 20.9 20.9 7 7 6 Prodigious LVMH Moet Hennessy Louis Vuitton S.E. Project 16.6 16.6 14 8 7 Wieden & Kennedy Riot Games 13.0 13.0 1 9 8 VMLY&R BULL Project 11.9 11.9 3 10 10 Leo Burnett FMCG Client 5.8 5.8 3 11 11 Publicis Worldwide Beverages Client 4.9 4.9 5 12 17 McCann WorldGroup Centrum vitamin 3.3 3.3 1 13 12 R/GA Bacardi, Unity 2.6 2.6 2 14 13 G4 Advertising Technology Client 2.1 2.1 2 15 14 Digitas Luxury Goods Client 1.5 1.5 5 16 15 MetaDesign Auto Client 1.1 1.1 1 17 16 Merkle Philip Morris Internaltional Project 0.9 0.9 1 2023 (Jan-May): 294.1 141 2022 (Jan-May): 426.0 213 YoY Comparison: -31.0% -33.8%
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2023 MEDIA AGENCIES NEW BUSINESS LEAGUE
China / May 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (RMB ￥m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (RMB ￥m) No.of Wins 1 1 Mindshare Zhenjiu, EH (Life Space), Horizon Robotics, Haidilao, Florasis, Oppo, 235.1 235.1 15 2 2 Wavemaker ROBAM (Planning) Project, Sichuan Swellfun Co., Ltd. AOR (Buying) 166.9 166.9 12 3 3 Zenith FMCG Client 57.1 57.1 4 4 4 Initiative Universal Beijing Resorts Project, Ford E-Mustang 17.9 17.9 2 5 5 dentsu X Tencent IEG, Casetify, Shiseido FTS 15.2 15.2 3 6 6 Havas Media Yili AOR - DMP 11.7 11.7 1 7 7 Digitas FMCG Client 11.4 11.4 4 8 8 EssenceMediacom Club Med, Liby Household, Breitling Luxury 11.3 11.3 6 9 9 OMD VF Corporation, Kenvue (J&J Consumer Health), Estee Lauder 9.6 9.6 4 10 10 PHD BOGNER 6.5 6.5 1 11 11 Carat Tourism and Events Queensland, Stokke Digital 5.7 5.7 3 12 12 Starcom Alcohol Client 0.7 0.7 1 2023 (Jan-May): 546.8 56 2022 (Jan-May): 318.0 59 YoY Comparison: 72.0% -5.1% 2023 Creative & Media (Jan-May) 840.9 197 2022 Creative & Media (Jan-May) 744.0 272 YoY Comparison: 13.0% -27.6%
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