2023 CREATIVE AGENCIESNEW BUSINESS LEAGUE
Europe / May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) NO.OF WINS 1 - IPG Health Pfizer Global 25.0 25.0 1 2 1 Havas Worldwide FERRERO UK Project, Motability Operations UK Project, ON UK 23.2 23.2 74 3 2 VMLY&R The Federal Ministry of the Interior and Community Germany Project 16.4 16.4 19 4 3 Publicis Worldwide Barilla GR Fratelli France Retainer, Samsung Electronics France Project, The Standard Bank of South Africa Limited. South Africa Project 9.6 9.6 45 5 7 M&C Saatchi Group Porsche Germany Intenational Sponsoring, Debenhams UK, Kia UK 7.8 7.8 52 6 4 Saatchi & Saatchi John Lewis Partnership UK 7.6 7.6 23 7 5 Epsilon Speedy Project 6.6 6.6 33 8 6 Adam&Eve Halifax UK, BT Business UK, Eurostar Europe 6.5 John Lewis Partnership UK 6.0 5 9 8 Wieden & Kennedy Hennessy Global 5.0 5.0 1 10 9 Dentsu mBank S.A. Poland, Netia S.A. Poland, Prime Development Ltd Ood Bulgaria 4.8 4.8 24 11 10 Leo Burnett Allwyn UK Retainer 4.7 4.7 27 12 12 Grey Group AFRY Employment Branding Sweden Project, Editorial Santillana Spain Project 3.8 3.8 11 13 11 Digitas La mer Cosmetics Germany Project, Arabian Oud United Arab Emirates Project, OSHO United Arab Emirates Retainer 3.2 3.2 16 14 14 Ogilvy Uber & Uber Eats Spain, Nencini Italy 3.2 3.0 16 15 13 R/GA Allianz Uk, Playstation Uk, Fresh Uk 2.7 2.7 8 16 15 Prodigious Philip Morris International Inc. UK Project, Philip Morris International Inc. Germany Project 2.4 2.4 12 17 16 Carre Noir Carlsberg Danmark France Project, Comite Colbert France Project, Abeille Assurances Holding France Project 2.4 2.4 12 18 17 MetaDesign Auto Client 1.6 1.6 8 19 18 MullenLowe Group Manpower Group UK 1.0 1.0 2 20 48 Neverland Innocent Drinks UK 1.0 1.0 2 2023 (Jan-May): 141.8 428 2022 (Jan-May): 147.4 348 YoY Comparison: -3.8% 23.0%
1
2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Europe / May 2023
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Mayketing ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 EssenceMediacom Bourne Leisure Group UK Travel， Skybet UK, A2A Italy, Flutter UK 16.6 16.4 19 2 2 Havas Media Orange Digital Spain Digital & Mobile Marketing, Banco Santander Germany, Clarins Spain 15.3 Loterias y Apuestas del Estado Spain 14.6 45 3 19 Publicis Media Pfizer Global, Western Union Netherlands, Elida (Zwitsal) Netherlands, Western Union Belgium 12.9 12.9 7 4 3 OMD Masdar COP28 MENA, IDORAKBANK MENA, NAY Elektrodom Slovakia 8.4 Clas Ohlson Sweden 7.7 29 5 5 PHD Planeta de Agostini España SA Spain, FLAX & KALE Spain, De Agostini Publishing S.p.A. Germany 5.8 Fortum Sweden / Norway / Finland 5.1 31 6 4 Wavemaker Wayfair UK, Ministerio De Agricultura Ganaderia Acuacultura Y Pesca Spain, Easyjet Airline Company Limited Italy 8.0 Fidelity International UK 4.5 56 7 6 Croud Aira UK, Frasers Group UK, Informa PLC UK Project, Magnet Kitchens UK 4.2 4.2 4 8 7 Zenith Adobe Systems Incorporated UK, Western Union Germany, Adobe Germany 3.6 3.6 15 9 8 Hearts & Science Jaguar Land Rover (JLR) Global 3.5 3.5 1 10 9 iProspect Clas Ohlson Sweden, France Television France, Benetton Group Italy 3.1 3.1 12 11 12 Initiative Montenegro SPA Italy, Montenegro SPA Germany, Montenegro SPA France 2.1 2.1 14 12 10 Dentsu X Qonto France, BPER Banca Italy, Delivery Hero Finland 2.0 2.0 7 13 11 Carat Loterias y Apuestas del Estado Spain, Calzedonia France, SCS Furniture Stores UK 2.0 De Agostini Publishing S.p.A. Germany 1.9 9 14 13 Brainlabs Estée Lauder UK 1.5 1.5 1 15 14 Starcom Byredo Italy 1.3 1.3 10 16 15 Performics Western Union France, Western Union UK, SOS electronic s.r.o. Slovakia 1.1 1.1 9 17 16 Spark Foundry GOODYEAR DUNLOP TIRES OPERATIONS SA Poland 0.8 0.8 4 18 45 Omnicom Media Group LNER UK 0.6 0.6 1 19 17 Mediahub Esprit Global 0.6 0.6 1 20 53 Universal McCann Fidelity International UK 0.8 0.5 1 2023 (Jan-May): 89.9 329 2022 (Jan-May): 74.5 235 YoY Comparison: 20.7% 40.0% 2023 Creative & Media (Jan-May): 231.7 757 2022 Creative & Media (Jan-May): 221.9 583 YoY Comparison: 4.4% 29.8% METHODOLOGY
2
