2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
Global / May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 - IPG Health Pfizer Global 200.0 200.0 1 2 2 Ogilvy Uber & Uber Eats Spain, BizLink Taiwan , Ncsoft Taiwan 39.4 37.9 178 3 4 Havas Worldwide Mike’s Amazing US, Autodesk India Project, Banco De Alimentos De Madrid Spain 37.3 37.3 114 4 1 Wieden & Kennedy MLB US, Chili's US Project, Google Search Brazil, Riot Games China 34.8 34.8 15 5 3 VMLY&R S Residential Website Thailand Project , The Coca Cola Company Mexico Project, The Federal Ministry of the Interior and Community Germany Project 33.5 33.5 73 6 9 Grey Group Johnson & Johnson China Project, Chery Australia Contract (AOR), Telekom Malaysia Bhd Malaysia Contract (AOR) 26.7 25.9 88 7 6 M&C Saatchi Group Porsche Germany Intenational Sponsoring, Science in Sport US, Cutura Inglesa Brazil Project 25.8 25.8 113 8 5 Dentsu Global Health brand China Project, Global FMCG brand China Project, Aditya Birla Capital India 21.3 21.1 85 9 13 BBDO BMW Final Artwork Production China, Tokyo Metropolitan HTT Promotion Japan Project 18.0 18.0 66 10 7 Leo Burnett Maker's Mark Global , Tillamook US 17.3 17.2 79 11 8 R/GA JPMorgan Wealth Management US, Samsung Gaming US, QuickBooks Australia 15.8 15.8 41 12 10 Publicis Worldwide The Standard Bank of South Africa Limited, Novo Nordisk A/S Brazil 14.9 14.9 68 13 11 Saatchi & Saatchi Alvarium Tiedemann UK, John Lewis Partnership UK 14.3 14.3 36 14 12 DDB Vita Hong Kong Project, Garden Hong Kong Project, SOGO Hong Kong Project 17.6 12.6 49 15 14 Epsilon Speedy France Project 6.6 6.6 33 16 16 Digitas T. Rowe Price US, Hennepin County US, Krungthai Bank Thailand 6.2 6.2 34 17 15 Adam&Eve BT Business UK, Inspired Villages UK 6.5 John Lewis Partnership UK 6.0 5 18 17 MullenLowe Group US Golf Association (USGA) US, Manpower Group UK, Marriott Hotels & Resorts US Project 5.9 5.9 28 19 19 Wunderman Thompson Beko UK, Cult Sports India Project , Parag Milk Foods Limited India Project 6.0 5.5 36 20 18 Prodigious Jaguar/Land Rover China, LVMH Moet Hennessy Louis Vuitton S.E. China 5.3 5.3 28 2023 (Jan-May): 577.7 1,446 2022 (Jan-May): 534.8 1,655 YoY Comparison: 8.0% -12.6%
1
2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Global / May 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 29 Publicis Media Pfizer Global, LVMH US, Signet Jewelers US 125.8 125.8 11 2 1 Omnicom Media Group L'Oreal US 61.1 61.1 5 3 4 Havas Media Banco Santander Brazil, PNC Bank US, Orange Digital Spain Digital & 38.5 Loterias y Apuestas del Estado Spain 37.9 83 4 2 Mindshare Zhenjiu China, Sinarmas Pristine & Filma Cooking Oil Indonesia, Qatar 42.6 Hong Kong Tourism Board Global 36.6 65 5 5 OMD Masdar COP28 MENA, Groww India, IDO-RAKBANK MENA 28.1 TVN Chile Project 25.4 82 6 3 EssenceMediacom Vivo India Technology, A2A Italy Energy, Flutter Entertainment plc UK 28.0 Clas Ohlson Norway 25.0 46 7 6 PHD Planeta de Agostini España SA Spain, Adhinath Agro India, 16.8 Fortum Sweden / Norway / Finland 16.2 64 8 7 Starcom DIRECTV US, Rite Aid Corporation US 15.8 15.0 24 9 - Comelot Hardee’s and Carl’s Jr. US 15.0 15.0 1 10 10 Initiative Converse Canada, Montenegro SPA Italy 15.3 Hesta Australia 14.4 57 11 8 Zenith Adobe Systems Incorporated Singapore, Giorgio Armani 14.7 14.3 37 12 9 dentsu X Hong Kong Tourism Board Global, Qonto France, BPER Banca Italy, 12.4 12.0 32 13 11 Performics Western Union US, Western Union UK, Spain 7.2 7.2 30 14 12 Hearts & Science Cleavers Organics Australia, MINSA Peru 14.3 6.8 9 15 14 NP Digital PNB Housing Finance Ltd - PNB India, Karan India, BR Softech India 6.5 6.5 95 16 13 iProspect Foodpanda - Malaysia Malaysia, Clas Ohlson Sweden, PT. Traveloka 5.5 5.5 41 17 15 Mediahub Esprit Global, Schwan’s company Brands US, Lodge Cast Iron US 5.0 5.0 3 18 16 Croud Dickies US, Aira UK 4.8 4.8 9 19 17 Wpromote Brightspeed US, Nestle Purina US, Self Esteem Brands US 4.8 4.8 6 20 18 LS Digital Aditya Birla Paint India, Tata Realty India, Kellogg's India 4.7 4.7 46 2023 (Jan-May): 385.5 951 2022 (Jan-May): 302.3 888 YoY Comparison: 27.5% 7.1% 2023 Creative & Media (Jan-May): 963.3 2,397 2022 Creative & Media (Jan-May): 837.1 2,543 YoY Comparison: 15.1% -5.7%
2