2023 CREATIVEAGENCIESNEW BUSINESS
India / May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (Crore) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (Crore) No.of Wins 1 2 Havas Worldwide Autodesk Project, DigiSahamati Foundation Project, Ensure Services Project 42.2 42.2 21 2 1 Wunderman Thompson Cult Sports Project , Parag Milk Foods Limited Project, Sprinklr Project 34.5 34.5 33 3 3 DDB Mudra Group Mars Pet Care, Telstra Project, Snickers Project, Nuoma Edelweiss Wealth Management Project, Kalyan Silks 26.8 26.8 28 4 4 BBDO Google - G Pay Projects, P>IDE Project, Jack Daniel’s Tennessee Whiskey, McCain Food 24.1 24.1 4 5 5 Leo Burnett FMCG Client 17.4 17.4 13 6 6 VMLY&R Coke Retainer, ThumsUp Retainer, Lakme Project 16.1 16.1 8 7 8 Wondrlab Revolt Intellicorp Private Limited, Grohe India Pvt Ltd-Lixil, Mosaic Wellness Pvt Ltd Project 14.1 14.1 93 8 7 M&C Saatchi Group Rebel Foods Project 12.4 12.4 4 9 9 Centrick Kirloskar - Industrial EnginesK, EFL CSR Project, Kirloskar Oil Engines Corporate Film 10.7 10.7 7 10 10 McCann WorldGroup Reliance Retail Limited, Phone Pe Project, Union Project 9.6 9.6 6 11 11 Grey Group Federal Bank India Project, JM Financial Ltd Project, Diageo, Bacardi Project 6.0 6.0 5 12 98 Dentsu Aditya Birla Capital 4.1 2.7 2 13 12 The Womb Samco 1.4 1.4 1 14 13 MullenLowe Group Lintas Group Landmark Group, Tinder Project 1.3 1.3 2 15 14 Performics Hindustan Unilever Limited India 1.3 1.3 1 2023 (Jan-May): 220.7 228 2022 (Jan-May): 230.5 316 YoY Comparison: -4.3% -27.8%
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2023 MEDIA AGENCIES NEW BUSINESS
India / May 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (Crore) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (Crore) No.of Wins 1 1 EssenceMediacom Vivo Technology, IIFL Securities Limited Finance, Mars Inc Food 50.1 50.1 9 2 2 LS Digital Aditya Birla Paint, Tata Realty, Kellogg's 32.4 32.4 46 3 3 NP Digital PNB Housing Finance LtdPNB, Karan, BR Softech 30.3 30.3 53 4 4 Mindshare Qatar Tourisim, Campus Activewear Ltd. 22.3 21.0 11 5 18 Wavemaker Baazi Networks Private Limited, Havmor Ice Cream Private Limited, Modenik Lifestyle Pvt Limited 22.3 Centuary Mattress 19.9 10 6 5 OMD MudraMax Groww, Sugar Cosmetics, Deviyani, Lupin Pharma 18.3 18.3 10 7 6 Initiative Ministry of Tourism Project, Centuary Mattress, Careleon Business Solutions 12.4 12.4 3 8 7 Performics Cashe 12.4 12.4 9 9 8 Havas Media Kraft Heinz eCommerce, Motovolt, Paradise Biryani, Biskfarm 11.2 11.2 7 10 9 iProspect National Stock Exchange of India Limited, Dr Lal PathLabs Limited, Adidas India Private Limited 4.2 4.2 8 11 10 m/SIX Pran Foods Local, Pran Foods Local 4.1 4.1 4 12 11 Omnicom Media Group Phillips Domestic Appliance, Jaguar Land Rover India 2.9 2.9 2 13 13 PHD Scapia Cards, Adhinath Agro 1.7 1.7 3 14 12 Zenith Pharmaceuticals Client 1.4 1.4 1 2023 (Jan-May): 201.8 177 2022 (Jan-May): 133.8 103 YoY Comparison: 50.8% 71.8% 2023 Creative & Media (Jan-May) 422.5 405 2022 Creative & Media (Jan-May) 364.4 419 YoY Comparison: 16.0% -3.3%
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