2023 CREATIVEAGENCIESNEW BUSINESSLEAGUE
/ May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 BBDO Tokyo Metropolitan HTT Promotion Project, Menard (Facial salon Promotion) Project 4.8 4.80 19 2 2 R/GA Fujitsu, Shiseido Digital Strategy, Habitto, Shiseido, Shiseido 1.4 1.4 7 3 3 Leo Burnett Finance Client 0.4 0.4 2 4 4 Grey Group Uniqlo Project 0.3 0.3 1 5 5 Digitas Auto Client 0.2 0.2 1 6 6 Prodigious FMCG Client 0.2 0.2 1 7 7 Saatchi & Saatchi Pharm Client 0.2 0.2 1 8 11 VMLY&R Pharm Client 0.1 0.1 1 9 9 McCann WorldGroup HONDA Comtech Project, HomeServe Project, Marie-Classe Project, K Ambiente Project 0.0 0.0 4 10 8 Ogilvy Volkswagen (Audi) 0.0 0.0 1 2023(Jan-May) 7.61 38 2022(Jan-May) 6.1 22 YoY Comparison: 25.8% 72.7% Japan
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Japan / May 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Zenith Adobe Systems Incorporated 0.2 0.2 1 2 2 Performics Western Union 0.2 0.2 1 3 3 Mindshare Tokyo Convention & Visitors Bureau 0.2 0.2 3 4 4 OMD Vans 0.2 0.2 1 2023(Jan-May) 0.5 6 2022(Jan-May) 2.7 8 YoY Comparison: -80.8% -25.0% 8.1 44 8.7 30 YoY Comparison: -6.7% 46.7%
2023 Creative & Media (Jan-May) 2022 Creative & Media (Jan-May)
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