2023 CREATIVE AGENCIES NEW BUSINESS LEAGUE
Korea / May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Grey Group Levi Strauss and Co. Project, Procter & Gamble (P&G) Project 2.4 2.4 13 2 2 Leo Burnett Charles & Keith Group 1.4 1.4 7 3 3 Ogilvy Mentholatum Korea, Himalaya Wellness, Sunpo, Yum! Brands, 1.3 1.3 6 4 4 BBDO agoda, AIA, JLR Media retainer, Hormel 0.4 0.4 4 5 5 DDB Netmarble 0.0 0.0 1 2023 (Jan-May): 5.5 31 2022 (Jan-May): 2.4 16 YoY Comparison: 125.0% 93.8%
1
2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
Korea / May 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 EssenceMediacom Pernod Ricard Drinks, McCain Foods Group Inc Food 1.0 1.0 3 2 2 OMD Vans, Jaguar Land Rover Korea, Burberry, Philps Domestic Appliance 0.7 0.7 4 3 3 Havas Media Innocean Worldwide Media 0.3 0.3 1 4 4 Carat CPG Client 0.1 0.1 3 5 5 Zenith Adobe Systems Incorporated 0.1 0.1 1 6 6 Initiative MSD Prodiax 0.0 0.0 1 2023 (Jan-May): 2.2 13 2022 (Jan-May): 2.3 12 YoY Comparison: -7.9% 8.3% 2023 Creative & Media ((Jan-May) 7.6 44 2022 Creative & Media (Jan-May) 4.8 28 YoY Comparison: 59.8% 57.1%
2