2023 CREATIVE AGENCIESNEW BUSINESSLEAGUE
LATAM / May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 - IPG Health Pfizer Global 10.0 10.0 1 2 1 Wieden & Kennedy Google Search Brazil, Nike Mexico Mexcio, Victoria Mexico 4.0 4.0 5 3 2 VMLY&R The Coca Cola Company Mexico Project 2.8 2.8 3 4 3 Grey Group Claro Equador Ecuador Project, BHP Ecuador Project 2.5 2.5 7 5 4 Publicis Worldwide Novo Nordisk A/S Brazil Project, Nestle S.A. Argentina 1.5 1.5 6 6 9 M&C Saatchi Group CUTURA INGLESA Brazil Project , Toyota Gazoo Racing Mexico, DTM 1.5 1.5 11 7 5 Leo Burnett FMCG Brazil Client 1.4 1.4 6 8 10 Havas Worldwide SEPHORA Brazil, BANCO SANTANDER Brazil, RECKITT 1.3 1.3 3 9 6 Arc FMCG Brazil Client 0.9 0.9 3 10 7 Sapient.AG2 Unimed Brazil Project 0.9 0.9 3 11 8 MullenLowe Group Banco Central de Honduras Honduras Project, William Grant & 0.8 0.8 10 12 11 Digitas Alcohol Client Argentina 0.8 0.8 4 13 12 R/GA PepsiCo Argentina, Grupo Boticário Brazil, SBI Growth Argentina 0.8 0.8 7 14 13 Prodigious FMCG Client Colombia 0.2 0.2 1 15 14 Ogilvy Heineken - Amstel - Tres Cruces Peru 0.4 0.1 4 2023 (Jan-May): 29.21 74 2022 (Jan-May): 13.2 30 YoY Comparison: 120.7% 146.7%
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2023 MEDIA AGENCIES NEW BUSINESSLEAGUE
LATAM / May 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Havas Media Banco Santander Brazil, Sephora Brazil, Federación Nacional de 11.3 11.3 10 2 8 Publicis Media Pfizer Global 5.2 5.2 2 3 3 Initiative Prisma Argentina, Paysafe Peru, WOW Peru 2.9 2.9 14 4 2 OMD Frisby Colombia, Decathlon Chile, Cerveceria Central de Colombia, 1.9 1.9 10 5 4 Performics Western Union Panama, Western Union Brazil, Western Union Mexico 0.9 0.9 6 6 5 Starcom Western Union Peru, Western Union Chile 0.3 0.3 2 7 7 PHD SpinMaster Mexico, Sanofi SOCOPAC 0.2 0.2 2 8 6 Zenith FMCG Client 0.2 0.2 2 9 - Hearts & Science MINSA Peru 0.0 0.0 1 10 9 Wavemaker Garcos/Prophar Ecuador, Dyvenpro Ecuador 0.0 0.0 2 11 10 EssenceMediacom Mi Auto Uruguay Finance 0.0 0.0 1 2023 (Jan-May): 22.9 52 2022 (Jan-May): 9.0 54 YoY Comparison: 156.2% -3.7% 2023 Creative & Media (Jan-May): 52.2 126.0 2022 Creative & Media (Jan-May): 22.2 84 YoY Comparison: 135.0% 50.0%
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