R3 2023 May New Business League - Malaysia

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 VMLY&R Telcom Client 1.0 1.03 3 2 3 Havas Worldwide GSK Project, BAYER Project 0.9 0.90 2 3 2 FCB Offspring Inc., Eco World (Duduk), PepsiCo (Pepsi) 0.5 0.50 4 4 36 Grey Group Telekom Malaysia Bhd 1.0 0.20 3 5 4 Ogilvy Mega Lifesciences, Kimberly-Clark 0.1 0.12 3 2023(Jan-May) 2.8 15 2022(Jan-May) 6.7 35 YoY Comparison: -59.0% -57.1% Malaysia

1

RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 iProspect Foodpanda 0.8 0.8 1 2 2 OMD Nespresso Offline, Suntory Beverage & Food, Samsonite 0.3 0.3 3 3 3 Wavemaker Danone Nutrition 0.2 0.2 1 4 4 Havas Media Sun Life, Lululemon Performance Media / Social Media 0.1 0.1 2 5 5 Starcom Cathay Pacific Airways Limited 0.1 0.1 1 6 6 Initiative KWSP, SP Setia Project 0.08 0.1 2 7 7 PHD Time.com 0.1 0.1 1 8 8 M/SIX EPF (Employee Provident Fund) Local 0.1 0.1 1 2023(Jan-May) 1.4 14 2022(Jan-May) 1.1 14 YoY Comparison: 26.0% 0.0% 2023 Creative & Media (Jan-May) 4.2 29 2022 Creative & Media (Jan-May) 7.8 49 YoY Comparison: -46.6% -40.8% METHODOLOGY The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.

2