2023 CREATIVE AGENCIESNEW BUSINESSLEAGUE
/ May 2023
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Grey Group Krungsri Bank Project, CP nuggets Project,Boonrawd Trading Project 2.8 2.8 12 2 2 Ogilvy Puma, TTB (TMB Thanachart Bank) 1.1 1.1 6 3 10 BBDO Kingspower, Chang Beer Football Platform, 0.7 0.7 6 4 3 VMLY&R S Residential Website Project, Home Pro Branding Project, The 0.6 0.6 4 5 4 Brilliant & Million FMCG Client 0.4 0.4 2 6 9 DDB Agyhero Co., Ltd. Project, Futuretech Intermarketing Co., Ltd., 0.3 0.3 5 7 5 Leo Burnett FMCG Client 0.4 0.2 2 8 6 McCann WorldGroup The Trade Desk Project 0.2 0.2 1 9 7 Digitas Krungthai Bank 0.2 0.2 1 10 8 Saatchi & Saatchi SuperSports Project 0.2 0.2 1 11 11 Dentsu Auto Client 0.0 0.0 2 2023(Jan-May) 5.3 34 2022(Jan-May) 25.1 84 YoY Comparison: -79.0% -59.5% Thailand
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2023 MEDIA AGENCIES NEW BUSINESS LEAGUE
Thailand / May 2023
METHODOLOGY
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and May keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 dentsu X CPG Client 1.4 1.4 6 2 2 Starcom Sabina, Prueksa Real Estate, CPF 1.0 1.0 4 3 3 OMD CPG Client 0.4 0.4 4 4 4 Carat Mass Marketing Company Limited Project, SCG International 0.3 0.3 6 5 5 Initiative Doctorlogy Project, Taiwan Tourism Project 0.3 0.3 5 6 6 Havas Media Lululemon 0.1 0.1 1 7 14 PHD Super Zaap (fermented fish sauce), RHB Security 0.0 0.0 2 8 7 m/SIX Kiatnakin Phatra Bank 0.1 Trane Lubricant 0.0 1 9 8 iProspect Bolliger & Company (Thailand) LTD. Project 0.0 0.0 1 2023(Jan-May) 3.2 29 2022(Jan-May) 2.4 39 YoY Comparison: 33.4% -25.6% 2023 Creative & Media (JanMay) 8.4 63 2022 Creative & Media (JanMay) 27.4 123 YoY Comparison: -69.2% -48.8%
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