www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ Nov 2014
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Gigo, Johnson Massage Chair, Newland Project, Chinatrust Project
2.71
2.71
2
2
Leo Burnett
Mercedes-Benz Project, Uni-President, The Banker Association of ROC Project
2.06
2.06
3
3
McCann WorldGroup
MasterCard Project, Keywear, CTBC Bank, Taiwan Beer, Hotai Group Project
1.94
1.94
4
4
Dentsu
Honda Project, Real Estate Client, Rakuten Project,Kinmen Kaoliang Liquor Project
0.92
0.87
5
5
Havas Worldwide
THI Group Project
0.40
0.40
6
6
Lowe
FrieslandCampina
0.20
0.20
7
7
JWT
Tata Group Project
0.05
0.05
8=
8=
FCB
0.00
0.00
8=
8=
DDB
0.00
0.00
8=
8=
Bates
0.00
0.00
8=
8=
Grey Group
0.00
0.00
8=
8=
Publicis
0.00
0.00
8=
8=
Saatchi & Saatchi
0.00
0.00
8=
8=
BBDO
0.00
0.00
15
15
Y&R
16
16
TBWA
AGENCY
RECENT WINS
Education Client
RECENT LOSSES
0.03
Microsoft CRM
(0.07)
0.00
Milk Client
(0.30)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ Nov 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Franklin Templeton Investments, Yungshin Pharm, Citizen Watch Co., Kinmen Liquor
1.95
KMT Election
1.83
2
2
MEC
KMT Election, DIGI TIMES(Syntrend Creative Park), SunCue
2.26
Democratic Progressive Party
1.82
3
3
Starcom MediaVest
H&M, Samsung, Airbnb, CIGNA Health Insurance Service Company
0.98
0.98
4
4
Dentsu Media
Kaohsiung City Government, Taiwan Tobacco & Liquor Corporation
0.86
0.80
5
5
OMD
YANNICK, Cisco, JS Adways Group, Hua Nan Bank, GoodTV
0.80
Search Studio
0.76
6
6
ZenithOptimedia
Bang Master Group(TV Buying), BenQ(Digital), Nice Corp Project, Bobson, Bioderma, JP Morgan (Digital)
0.84
JP Morgan (Digital)
0.74
7
9
MediaCom
VW, Taishin Bank, BOSE
0.58
8
13
Vizeum
TaoYuan Airport Project, Chung Hsin textile, National Communication Committee Project
0.61
Beiersdorf
0.18
9
7
Universal McCann
Tian-He-Shang, IGS Project, Rekoo
0.29
Microsoft
0.14
10
8
PHD
SAP, alifetale.com, Chung Hsiang Foods, Audemars Pigeut
0.12
0.12
11
11=
Initiative
0.00
0.00
12
11=
Maxus
0.00
0.00
13
10
Mindshare
14
14
Havas Media
AGENCY
RECENT WINS
OB Design, Hoyu
RECENT LOSSES
0.58
0.35
Taiwan Tobacco & Liquor Corporation
(0.01)
0.00
SUBARU
(0.07)
The R3 New Business League has been compiled each of the last 147 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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