www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ November 2013
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ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Tourism Victoria Project, YUNEGISH Project, Axalta Project
176.78
2
2
McCann WorldGroup
China Merchants Bank, Heineken, Intel Project
127.92
126.03
3
3
Saatchi & Saatchi
Union Pay, Vatti, CCTV Project.
89.46
65.83
4
4
JWT
China Unicom, China Auto Rental
71.94
5
5
Leo Burnett
Menarini, China Mobile, Vasto
43.14
43.14
6
6
BBH
Ikea, Clarks Global, Qoros Global
36.54
35.51
7
7
Publicis
ChangAn Car, 21-Super-Vita， Dangdang
35.39
8
8
Lowe
SGM Buick Regal, Heineken, Garuda Indonesia Global
26.46
26.46
9
10
DDB
Sinomax, Mastercard Project, Bausch+Lomb Project
32.29
24.16
10
9
Grey Group
Uni-President(Orange Juice), Slumberland Project, Coca-Cola Project
20.54
20.03
11
12
TBWA
CAPSA Project, Tsingtao Beer, Mars Petcare
13.17
12
13
BBDO
Tourism Australia, Corneliani Project
10.55
13
14
DraftFCB
Yang Sheng Tang Project, Arla Foods Project
13.77
14
15
SapientNitro
Microsoft China Project, McLaren P1 China
5.04
5.04
15
16
M&C Saatchi
1.26
1.26
16=
17=
Wieden & Kennedy
0.00
0.00
16=
17=
Iris
0.00
0.00
16=
17=
Havas Worldwide
0.00
0.00
19
20
Dentsu
Yili Products Digital, Dunlop Project
11.81
(0.79)
20
11
Y&R
Ping An Bank
16.22
(2.68)
21
21
Bates
ASUS Global
3.15
AGENCY
RECENT WINS
RECENT LOSSES
Mars(Petcare)
Johnson & Johnson Project
Vatti
Hisense
174.02
51.92
31.41
12.51
10.55
Calbee
Buick
8.38
(22.05)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ November 2013
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
OMD
China Telecom, Agile Real Estate， Barilla
102.45
2
Carat
Coca Cola(Search), Ferrero Digital, JingJieYouXi
3
3
ZenithOptimedia
4
5
5
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
Hershey's Asia Pacific
81.98
71.43
Clarins
56.31
Marubi, Clarins, L'Oreal(Beauty) Project
73.38
L’Oreal Project
53.85
Havas Media
Seagate, Parmigiani Watch
28.02
28.02
4
Starcom MediaVest
AB InBev, Liby
39.44
26.60
6
6
Mindshare
Royal Pet Food, Qoros, Jindong, Amway Nutrilite
43.16
24.89
7
7
MEC
General Electric, SanDisk, Calvin Klein Project
20.79
20.79
8
8
PHD
Converse, Norwegian Salmon Board
16.96
16.96
9
9
Vizeum
SAIC Datong, Munchy's, Jinluo Group, Munchy's
4.85
4.85
10
10
Initiative
Ariston, Cerebos, Bose
2.58
2.58
11
11
Dentsu Media
The International Olympic Committee Asia Pacific
0.79
0.79
12
12
Universal McCann
Hershey's Asia Pacific, Florentia Village, Zurich
10.19
Inoherb
(4.61)
13
13
Maxus
1.26
Uni-President
(9.51)
14
14
MediaCom
22.21
AB InBev
(15.59)
Inoherb, Sony Asia Pacific, Fonterra, Pazzo Project
The R3 New Business League has been compiled each of the last 135 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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