www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ November 2013
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RANK THIS MONTH
RANK LAST MONTH
1
1
2
3=
3
2
Lowe
4
3=
DDB
5
6
6
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
Grey Group
Samsung, Aibu, Honda(New Megapro)
3.30
3.30
Fortune Indonesia
Dulux AkzoNobel Decorative, Takeda Indonesia, PT MONEX INVESTINDO
1.40
1.40
1.75
1.35
Bel, Singtel, Orang Tua，Playnoy
1.30
1.30
TBWA
Orang Tua Group, Semen Merah Putih Project, Castrol Project
1.19
1.19
5
JWT
Indosat IM3, American Standard,Jakarta Monorail
1.13
1.10
7
7
McCann WorldGroup
Coca Cola Project, CIMB Project
0.87
0.87
8
8
Ogilvy
Axe, JJ Royale Project, H&M
0.82
9=
9
Dentsu
Honda Prospect Motor Project, TETRA PAK, Semen Gresik,Suzuki Project
0.75
0.75
9=
10
Y&R
Danone, LG Project, XL Telecom, Surya
0.75
0.75
11
11
BBDO
Sinarmas Land
0.38
0.38
12
12
Bates
Relaxa, Unilever Digital
0.37
0.37
13
13
Publicis
Periplus Bookshop Project, Periplus
0.22
14=
14=
Leo Burnett
Twinings Project
0.00
0.00
14=
14=
Havas Worldwide
0.00
0.00
14=
14=
M&C Saatchi
0.00
0.00
14=
14=
DraftFCB
0.00
0.00
18
18
Saatchi & Saatchi
0.05
(0.20)
BIG TV, BTPN, FIF
CIMB Project
Qantas Project
0.79
0.21
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ November 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Havas Media
Seagate, Bluefox, H&M
4.07
4.07
2
5
Initiative
Santos Jaya Abadi, Sampoerna,
4.20
3.95
3
2
Starcom MediaVest
Taobao, Skyscanner
3.29
3.29
4
3
Dentsu Media
MERCK, Kansai Paint, Semen Indonesia, Perusahaan Gas Negara
2.47
5
4
Mindshare
GSK Regional, Sampoerna Foundation, Aegon
1.10
6
6
Universal McCann
DRTV, Bloomberg TV, PT Hutchison CP Telecommunications, Lee Kum Kee
0.85
7
7
Vizeum
Bolt, Mitsubishi
0.73
8
8
ZenithOptimedia
Samsung corporate HQ, SucorInvest, Hankook
0.80
9
9
MediaCom
Fonterra
0.63
0.63
10
10
PHD
Mitsubishi Electric, Ganda Group, World Kitchen Project
0.52
0.52
11
11
Carat
FIF, Philip Morris Digital
0.35
0.35
12
12
MEC
Sony Electronics
0.15
0.15
13
13
Touchpoint
PT Mowilex Indonesia, Pharos Indonesia, Changhong Electric Indonesia
0.10
0.10
14
14
Maxus
ABC President
0.42
PT Hutchison CP Telecommunications
0.04
15
15
OMD
Tourism Western Australia, Tourism & Events Queensland
0.41
Sony
(0.19)
AGENCY
RECENT WINS
RECENT LOSSES
Garuda Indonesia
2.47
1.10
Burberry
0.73
0.73
Invida
0.65
The R3 New Business League has been compiled each of the last 135 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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