www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ November 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Ayala Project, Mastercard Digital/PR
6.69
Papa Ketchup
6.42
2
2
BBDO
BDO Unibank, Philippine DOT Project
2.50
Fonterra
2.13
3
4
DDB
TP Bank, Asia United Bank, Papa Ketchup
1.92
1.92
4
3
Leo Burnett
Pfizer, Puregold, P&G, Samsung
1.86
1.86
5
5
TBWA
Pedriatica (Unilab) Project, Alaska NutriBuild 345 Project, Luxasia Majolica Majorca Project
0.63
0.63
6
6
Publicis
Procter & Gamble Digital project
0.98
Pride
0.58
7
7
Grey Group
Lazada Project, United Architects of the Philippines Project
0.56
MegaLife Sciences
0.55
8
9
Y&R
Big Better Burgers Project, Pascual Laboratories,Energen
0.40
Cebuana Lhuillier
0.38
9
8
JWT
10
10
Dentsu
Department of Tourism,
0.29
SM City North Edsa
0.14
11
16
Saatchi & Saatchi
Line Corporation, Cebuana Lhuillier, Mundi Pharma
0.74
Toyota Motor
0.10
12
11
Ogilvy
Trend Micro
0.54
Johnson & Johnson Modess (digital)
0.03
13=
12=
Havas Worldwide
0.00
0.00
13=
12=
Bates
0.00
0.00
13=
12=
M&C Saatchi
0.00
0.00
16
15
DraftFCB
Asia Brewery Project, Tanduay Distillers Project
0.02
(0.08)
17
17
Lowe
Total Excellium Project, NutriAsia Project
0.03
(0.72)
AGENCY
RECENT WINS
RECENT LOSSES
0.36
0.36
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ November 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
Netpreneur, Galderma, Holcim
1.40
Watsons
1.38
2
3
Universal McCann
Prakit Holdings, Security Bank, Huawei
1.16
Burberry
1.10
3
2
Havas Media
Pfizer Mobile app, Sureseats Project
1.07
1.07
4
4
Starcom MediaVest
Raffles, Taobao, Skyscanner
1.29
1.00
5
5
MediaCom
UPMC, Bank De Oro, DPC
1.13
6
6
Dentsu
Philippine Airlines Project, Surplus Shop
0.69
0.69
7
7
Vizeum
Burberry, Pag-IBIG Fund
0.54
0.54
8
8
Carat
Resorts World Sentosa, JV Para sa Bayan Project, Honda
0.27
0.27
9
9
MEC
Lafarge Cement Digital, Ramon Magsaysay
0.16
0.16
10
10
Mindshare
GSK Regional
0.65
11
11
Maxus
Bridgestone
0.06
0.02
12
12
Initiative
0.00
0.00
13
13
OMD
Melco Crown Philippines, Center for Culinary Arts
0.51
14
14
PHD
Fly Ace Project, Prestige Brands Philippines, Old Navy Marketing
0.13
AGENCY
RECENT WINS
RECENT LOSSES
Mundi Pharma
Goldilocks
Sony
0.83
0.10
(0.09)
(0.17)
The R3 New Business League has been compiled each of the last 135 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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