www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam/ November 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Lowe
Coca-Cola, D&G Project, LG Project
2.03
2.03
2
2
DDB
Vinamilk, IFS Project, Vinamilk Goldsoy Project, Heineken Digital Project Abbott Project
1.70
1.70
3
3
Y&R
Caltex Project, Supersport Digital
0.79
0.79
4
4
Dentsu
Haier, Moc Chau Milk Project
0.78
0.78
5
5
JWT
Mobile Service JSC
0.94
0.64
6
6
Ogilvy
Nam Duoc Project, Zalo Project, Bao Xuan Project
0.51
0.51
7
7
Leo Burnett
Samsung Project, VP Bank Project, P&G digital Project
0.47
0.47
8
8
TBWA
Unilever Project, Philips Project, Henkel Project
0.36
0.36
9
9
Grey Group
0.04
0.04
10=
10=
BBDO
0.00
0.00
10=
10=
Bates
0.00
0.00
10=
10=
Publicis
0.00
0.00
10=
10=
Havas Worldwide
0.00
0.00
10=
10=
DraftFCB
0.00
0.00
15
15
Saatchi & Saatchi
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Bel
(0.04)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam/ November 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Coca-Cola, AVG Pay TV
1.50
2
2
Mindshare
Hoa Thi Phu, Cerebos, Vitasoy Soy Milk
0.65
0.65
3
3
PHD
MoneyGram, Wonderfarm
0.56
0.56
4
4
OMD
Ariston, Sanofi Digital
0.55
SONY Vaio
0.52
5
5
ZenithOptimedia
Masan, Vietnam International Bank
0.33
Fonterra
0.33
6
6
Dentsu Media
Kokuyo Project, Moc Chau Milk Project
0.39
TH Milk
0.24
7
7
Maxus
Provence, Enesis
0.19
0.19
8
8
MEC
SONY Vaio
0.18
0.18
9
9
Havas Media
Toshiba Digital, Mundi Pharma
0.09
0.09
10
10
Carat
MacCoffee
0.02
0.02
11
11
Initiative
0.00
0.00
12
12
Starcom MediaVest
AGENCY
RECENT WINS
Taobao, Skyscanner
0.03
RECENT LOSSES
Mundi Pharma
Coca-Cola
1.33
(0.97)
The R3 New Business League has been compiled each of the last 135 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2