www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ Oct 2014
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
SGX Project, AstraZeneca Project, Global Blue Project, SEA Games Project
6.96
6.96
2
3
SapientNitro
Unilever Project
5.70
5.70
3
2
McCann WorldGroup
5.47
5.47
4
4
DDB
3.98
3.98
5
6
Leo Burnett
Samsung, Double A Project, Lazada Project, SkyScanner Project, MBT Project
2.75
2.75
6
7
TBWA
Airbnb, MasterCard
2.72
2.72
7
5
Grey Group
Al-Maha Airways, Sentosa Leisure Management, GSK (Horlicks&Scotts) Digital
2.35
2.35
8
8
Dentsu
The Republic of Singapore Navy Project, Land Transport Authority Project
0.94
0.94
9
9
BBDO
APB
0.60
0.60
10
10
JWT
Tata Group Project, Carlsberg
0.42
0.42
11
11
Publicis
Breadtalk, Koh Brothers Project,UBS Project
0.29
0.29
12
12
Lowe
FrieslandCampina
0.20
0.20
13
13
BBH
Samsung
0.15
0.15
14=
14=
Iris
0.00
0.00
14=
14=
M&C Saatchi
0.00
0.00
14=
14=
Bates
0.00
0.00
14=
14=
Saatchi & Saatchi
0.00
0.00
14=
14=
Havas Worldwide
0.00
0.00
14=
14=
FCB
0.00
0.00
20
20
Y&R
AGENCY
RECENT WINS
Microsoft Xbox, Capitaland Project, State Street Project, National Art Gallery, Owndays TAFEP Project, Health Promotion Board, Ministry of Communications and Information Project
Singapore Workforce Development Agency, Wearnes Automotive, Education Client
2.44
RECENT LOSSES
Microsoft CRM
(0.16)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ Oct 2014
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Starcom MediaVest
Ministry of Communications & Information, Avenza, Zespri
3.30
3.15
2
2
Carat
Hootsuite(Digital),Mondelez, Nokia, Mastercard
1.31
1.31
3
5
ZenithOptimedia
4
3
OMD
5
4
Dentsu Media
Tourism Client
0.67
Uniqlo (Digital)
0.51
6
6
Havas Media
Line Chat Messenger Project, HuaWei Project, American Tourister Project, Themos Project
0.43
Ram Pacific
0.37
7
8
PHD
SAP, Nikkei,Scripps Network, Firefly, Mount Faber Cable Car
0.49
8
13
MEC
Tiffany & Co, Blackrock, Sunrise, Sony Playstation
0.33
9
9
MediaCom
BOSE, NUS Business School
0.22
10
7
Universal McCann
MSF (Radio), NEA (Dengue), International Enterprise Singapore, Singapore Sports Council
0.80
11
10
Initiative
Property Guru
0.15
0.15
12
11=
Vizeum
0.00
0.00
13
14
Mindshare
0.00
Mondelez
(0.14)
14
11=
Maxus
0.00
Zespri
(0.15)
AGENCY
RECENT WINS
National Gallery Singapore, Building & Construction Authority, Uniqlo (Digital), Media Development Authority Sentosa Leisure Management, National Library Board , Hotel Club, Coach, Sentosa Development Board, Cortina Watch
1.43
RECENT LOSSES
Wing tai
1.04
1.05
1.04
0.34
Tourism Client
0.28
0.22
National Gallery Singapore
0.16
The R3 New Business League has been compiled each of the last 146 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
2