www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ October 2013
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RANK THIS MONTH
RANK LAST MONTH
1
1
Grey Group
2
8
Lowe
3=
2
DDB
3=
6
5
AGENCY
RECENT WINS
Samsung, Aibu, PT Multi IndoCitra TbK Project
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
4.50
4.50
1.75
1.35
Bel, Singtel, Orang Tua，Playnoy
1.30
1.30
Fortune Indonesia
Dulux AkzoNobel Decorative, Takeda Indonesia, PT MONEX INVESTINDO
1.30
1.30
3
JWT
Indosat IM3, American Standard,Jakarta Monorail
1.13
1.10
6
4
TBWA
Abbott Project, Santos Group Project, Castrol Project
0.96
0.96
7
5
McCann WorldGroup
Coca Cola Project, CIMB Project
0.87
0.87
8
7
Ogilvy
Axe, JJ Royale Project, H&M
0.82
9
9
Dentsu
Calpis Indonesia, TETRA PAK, Semen Gresik,Suzuki Project
0.54
0.54
10
10
Y&R
Danone, LG Project, XL Indonesia, Surya
0.45
0.45
11
11
BBDO
Sinarmas Land
0.38
0.38
12
12
Bates
Relaxa, Unilever Digital
0.37
0.37
13
13
Publicis
Periplus Bookshop Project, Periplus
0.22
14=
14=
Leo Burnett
Twinings Project
0.00
0.00
14=
14=
Havas Worldwide
0.00
0.00
14=
14=
M&C Saatchi
0.00
0.00
14=
14=
DraftFCB
0.00
0.00
18
18
Saatchi & Saatchi
0.05
(0.20)
BIG TV, BTPN, FIF
CIMB Project
Qantas Project
0.79
0.21
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ October 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
3
Havas Media
H&M,Danone
4.03
4.03
2
1
Starcom MediaVest
Tourism New Zealand, Himalaya Healthcare
3.23
3.23
3
2
Dentsu Media
Kansai Paint, Semen Indonesia, Perusahaan Gas Negara
2.31
4
4
Mindshare
GSK Regional, Sampoerna Foundation, Aegon
1.05
1.05
5
14
Initiative
JNJ, H.M. Sampoerna
1.25
1.00
6
6
Universal McCann
DRTV, Bloomberg TV, PT Hutchison CP Telecommunications, Lee Kum Kee
0.85
7
5
Vizeum
Bolt, Mitsubishi
0.73
8
7
ZenithOptimedia
Samsung corporate HQ, SucorInvest, Hankook
0.80
9
8
MediaCom
Fonterra
0.63
0.63
10
9
PHD
Mitsubishi Electric, Ganda Group, World Kitchen Project
0.52
0.52
11
10
Carat
FIF, Philip Morris Digital
0.35
0.35
12
11
MEC
Sony Electronics
0.15
0.15
13
12
Touchpoint
PT Mowilex Indonesia, Pharos Indonesia, Changhong Electric Indonesia
0.10
0.10
14
13
Maxus
ABC President
0.42
PT Hutchison CP Telecommunications
0.04
15
15
OMD
Tourism Western Australia, Tourism & Events Queensland
0.11
Sony
(0.49)
AGENCY
RECENT WINS
RECENT LOSSES
Garuda Indonesia
Burberry
2.31
0.73
0.73
Invida
0.65
The R3 New Business League has been compiled each of the last 134 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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