www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ October 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Fitness First Project, Kakao Talk, Sunway Velocity
3.23
3.23
2
2
McCann WorldGroup
Petronas Project, Sime Darby Project, Sime Darby Project
2.07
2.07
3
14
1.08
1.08
4
3
Dentsu
Bridgestone, Mandom, Hitachi, Rafale malaysia
1.06
1.06
5
4
Ogilvy
Hong Leong Group, Lafarge Cement Project, Securities Commission Malaysia
0.90
0.90
6=
5
BBH
Ikea
0.80
0.80
6=
6
Lowe
Guocera Project, Snowflake Project, BiC Shaver Project
0.80
0.80
8
7
TBWA
Jotun Project, Lee Kum Kee, Great Eastern Life Assurance
0.60
0.60
9
8
Grey Group
AmbiPur Project, Touch 'n Go Project
0.64
0.56
10
9
Saatchi & Saatchi
MYCEB Project, Bank Simpanan Nasional, Reckitt Benckiser
0.74
0.44
11
10
DraftFCB
Nissan Project
0.40
0.40
12
11
Leo Burnett
Inbisco, Vitality Boost
1.16
13
12
Bates
ASUS Global
0.30
0.30
14
13
Publicis
SCA, Ayamas Project
0.10
0.10
15=
14=
M&C Saatchi
0.00
0.00
15=
14=
BBDO
0.00
0.00
17
17
JWT
0.29
(0.61)
18
18
Havas Worldwide
AGENCY
RECENT WINS
Y&R
STB
0.00
RECENT LOSSES
Petronas Dagangan
Kakao Talk
0.34
(1.00)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ October 2013
RANK THIS MONTH
RANK LAST MONTH
1
1
2=
4=
2=
AGENCY
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
RECENT LOSSES
ESTIMATED OVERALL YTD REVENUE (USD $m)
ZenithOptimedia
Mayora-Biscuits, Clarins
1.71
1.21
Universal McCann
Innershine, Money Gram Project
0.92
2
Havas Media
Mundi Pharma
0.75
4
3
MediaCom
Fonterra
0.78
5=
10
Vizeum
My E.G. ,Fitness First, The Association of Banks in Malaysia
0.65
0.65
5=
4=
Mindshare
GSK Regional
0.65
0.65
7
6
Maxus
Tesco, Bank Negara
0.64
0.64
8
7
Dentsu
Elegantology Gallery & Restaurant
0.48
0.48
9
8
PHD
Nexus, Poh Kong, Transitions Lens
0.40
0.40
10
11=
Initiative
Season Fruit Tea, Daia Project
0.38
0.38
11
9
Starcom MediaVest
Acer, Garuda Indonesia Global
0.92
0.30
12=
11=
Carat
Sime Darby Sunrise, Pru BSN Digital, Sony Mobile Digital
0.29
HBO
0.03
12=
13
MEC
Sony Electronics, Hungrygowhere
0.27
Henkel
0.03
14
14
OMD
Reading University,
1.42
Hershey's Asia Pacific
(0.26)
Burberry
0.75
0.75
Mundi Pharma
0.70
The R3 New Business League has been compiled each of the last 134 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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