2022 CREATIVE AGENCIESNEW BUSINESSLEAGUE
LATAM / Sep 2022
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 VMLY&R FMCG Client 8.4 8.4 9 2 2 Havas Worldwide Sociedad de Mineria del Peru, BBC CERVECERÍA Colombia Project, PCM Peru Project 3.7 3.7 10 3 3 R/GA Nissan Argentina, Dux Nutrition Brazil, Grupo SBF Brazil 1.9 1.9 10 4 4 Leo Burnett Alpina Colombia 1.2 1.2 6 5 5 FCB TikTok Brazil Project, Homewares brand Brazil Project 1.0 1.0 2 6 6 Digitas Grupo Jumex Mexico, Nespresso Mexico 1.0 1.0 5 7 7 Publicis Worldwide Ministerio de Turismo y Deportes Argentina 0.6 0.6 3 8 8 M&C Saatchi Group Toyota Avanza Mexico 0.6 0.6 5 9 9 DPZ&T Estok Com‚àö¬©rcio e Representa‚ àö√ü‚àö¬µes SA 0.5 0.5 1 10 10 Grey Group Warren Mexico Project， Spotify Mexico Project 0.4 0.4 4 15 15 Dentsu Emma Sleep BR Brazil 0.1 0.1 2 2022 (Jan-Sep): 19.39 57 2021 (Jan-Sep): 14.7 88 YoY Comparison: 32.3% -35.2%
1
2022 MEDIA AGENCIES NEW BUSINESSLEAGUE
LATAM / Sep 2022
The R3 New Business League has been compiled since 2002 using data supplied by multinational agencies on a monthly basis to R3. In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate. R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and Apr keting ROI.
RANK THIS MONTH RANK LAST MONTH AGENCY RECENT WINS ESTIMATED YTD WIN REVENUE (USD $ m) RECENT LOSSES ESTIMATED OVERALL YTD REVENUE (USD $m) No.of Wins 1 1 Havas Media Fontur Colombia， TIM Telecom Brazil, Chery Automotive Mexico, Fontur Colombia 6.6 Kueski Mexico 6.1 20 2 2 Zenith Nespresso Mexico, The Walt Disney Company Argentina 3.8 3.8 7 3 3 OMD OLX Mexico, UPC Peru 3.9 3.9 22 4 4 Wavemaker Danone brands LATAM 2.5 2.3 1 5 5 Starcom Anheuser-Busch Inbev Ecuador 1.7 1.7 9 6 6 Initiative Utel Mexico, EXEED Chile , Kueski Mexico, NuBank Colombia, ALLURION Chile Project 3.2 0.7 24 7 7 Publicis Media GlaxoSmithKline Brazil Project 0.7 0.7 3 8 8 PHD Universidad Andres Bello Chile, Delosi Peru, Despegar Latam, Farmacity Argentina 1.3 1.2 9 9 9 MediaHub Akzo Nobel Global ex CN Digital 0.5 0.5 1 10 10 Mediahub Akzo Nobel 0.5 0.5 1 11 11 Performics Bitso Brasil 0.4 0.4 2 12 12 Spark Foundry Mitsubishi Group Mexico 0.4 0.4 2 13 13 M/SIX Discovery Brazil 0.2 0.2 1 14 14 Dentsu X Konfio Limited Mexico Project 0.0 0.0 1 2022 (Jan-Sep): 19.2 115 2021 (Jan-Sep): 37.5 102 YoY Comparison: -48.8% 12.7% 2022 Creative & Media (Jan-Sep): 38.6 172.0 2021 Creative & Media (Jan-Sep): 52.1 190 YoY Comparison: -26.0% -9.5% METHODOLOGY
2
