www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE India/ September 2013
1
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Mudra DDB
Bhima Boutique, Allergan, LG Projects
776.58
Amira Food
767.42
2
2
Ogilvy
National Skill Development Corporation, Adani Wilmar, AIMA
492.63
Star Plus
492.63
3
4
Leo Burnett
IDFC Mutual Fund, Axis Bank Project, Birla Sunlife Mutual Fund Project
235.24
Rohit Surfactants
220.77
4
3
McCann WorldGroup
Ratnakar Bank Project, A R Rahaman Project, KMB Estates
221.71
Population Services International Project
219.42
5
6
JWT
Eicher Motors Project, Hyundai Project, Micromax Informatics Project
227.50
Cargill
193.94
6
5
Lowe
The Wadia Group, Cotton Asia Textile Industries, OLX.in
162.84
LIC Housing Finance
166.46
7
7
RK Swamy BBDO
Tourism Australia
77.20
77.20
8
8
Dentsu
Toshiba,Mandom, Suntory Narang, Max Healthcare
66.97
66.97
9
9
Grey Group India
Central Bank of India, Indiabulls Housing Finance Project, ICICI Bank
69.00
SpiceJet
44.87
10
10
Havas Worldwide
Del Monte
41.01
Allergan
37.39
11
11
DraftFCB
HCL Technologies, M.M Publications, Prabhat Film Company
45.36
Abbott Digene
27.02
12
12
Bates 141
13
13
BBH
14
15=
15
AGENCY
RECENT WINS
RECENT LOSSES
24.61
24.61
DSP BlackRock Mutual Fund
24.13
24.13
Rediffusion Y&R
Anandabazar Patrika, Abbott Digene
21.71
21.71
14
TBWA
Celio, Nissan Datsun
28.95
16
15=
Contract Advertising
Star Plus
14.48
17
17
Publicis + Publicis Ambiance
Subway, Ariisto Realtors, KUL
3.38
18=
18=
M&C Saatchi
0.00
0.00
18=
18=
Percept
0.00
0.00
18=
18=
Law and Kenneth
0.00
0.00
18=
18=
Iris
0.00
0.00
18=
18=
Wieden & Kennedy
0.00
0.00
18=
18=
Madison Creative
0.00
0.00
24
24
Saatchi & Saatchi
0.00
Style Spa
19.30
14.48
Roche Project
Experion
2.90
(28.95)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE India/ September 2013
ESTIMATED YTD WIN REVENUE (Crore)
ESTIMATED OVERALL YTD REVENUE (Crore)
RANK THIS MONTH
RANK LAST MONTH
1
1
Starcom MediaVest
Tata Motors Digital. DBS Bank Digital. Reliance General Insurance Project
262.96
248.49
2
2
Lintas Media Group
India Power
165.26
165.26
3
3
OMD
Caratlane, Franke Faber
194.21
4
4
Lodestar Universal
Santoor
120.63
5
5
Mindshare
All India Congress, Swiss Air, Natraj Oil Mills
174.89
LG
116.99
6
10
Havas Media
Bloomberg TV
145.72
DBS Bank Digital
102.29
7
6
Maxus
Unitech, HCL Technologies, Prabhat
8
9
MEC
Marvel, General Electric
130.28
OCM Suitings
94.09
9
11
ZenithOptimedia
OCM Suitings, Airtel Digital, EasyDay(Walmart) Digital
121.59
Unitech
92.64
10
7
MediaCom
bookmytable.in, Mars Wrigley
89.26
11
8
Carat
Tzinga, Mosons Extractions, Hector Beverages
95.33
12
12
Dentsu Media
kurlon, Indian Army
53.46
53.46
13
13
PHD
24.13
24.13
14
14
Madison Media
69.96
4.34
15=
15=
TME
0.00
0.00
15=
15=
Allied Media
0.00
0.00
17
17
Vizeum
0.00
AGENCY
RECENT WINS
Maxx Mobiles, Ruchi Soya
RECENT LOSSES
Marvel
148.37
120.63
99.64
99.64
89.26
Luxottica
TTK Healthcare
85.68
(9.65)
The R3 New Business League has been compiled each of the last 133 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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