www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Singapore/ September 2013
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
Ogilvy
Bayer HealthCare Project, Allergan Project, A. Menarini Asia Pacific Project
7.47
7.47
3
JWT
Changi Airport Group, STB, Samsonite
4.39
4.38
3
6
TBWA
Lixil Project, Starcount Project, Standard Chartered Bank Projects
2.93
2.93
4
4
DDB
StarHub.com Project, Keppel Land, StarHub Site Revamp
2.90
Tourism Australia Global
2.90
5
2
McCann WorldGroup
La Mer Project, UFS Unilever Food Solution Project, Singapore Red Cross Project
2.89
Line Corporation
2.89
6
5
BBDO
Daimler AfterSales
2.70
2.70
7
8
Dentsu
Singapore Airlines, Fuji Xerox Project, Uniqlo Project
1.42
1.12
8
9
Iris
adidas
1.00
9
10
Grey Group
CapitaMall Project, Boolean Project
0.63
0.63
10
11
M&C Saatchi
Bank of Singapore, STB Project
0.36
0.36
11
12
Bates
ASUS Global
0.34
0.34
12
17
Publicis
Audi, Robinsons
0.35
13
13
Lowe
Kirin Project, Garuda Indonesia Global
0.21
14
7
Saatchi & Saatchi
Scoot, Star Cruises Project
1.00
15=
14=
Leo Burnett
Twinings
0.00
0.00
15=
14=
Havas Worldwide
0.00
0.00
15=
14=
DraftFCB
0.00
0.00
18
18
Y&R
RSN
0.20
Bank of Singapore
(0.10)
19
19
BBH
Ikea, H채agen-Dazs Digital Asia Pacific, Clarks Global
2.61
STB
(0.39)
RANK THIS MONTH
RANK LAST MONTH
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1
2
AGENCY
RECENT LOSSES
Audi
Burger King
0.70
0.24
0.21
Cairn
0.15
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Singapore/ September 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MEC
STB
1.86
CITI Bank
1.71
2
2
ZenithOptimedia
Allgreen Buying, Byron & Co
1.70
Motor Image Subaru
1.40
3
3
MediaCom
Fonterra
1.30
Mundi Pharma
1.28
4
9
OMD
CapitaLand , Keppel, Kino Biotech
2.30
Hershey's Asia Pacific
0.98
5
4
Universal McCann
Hershey's Asia Pacific, JNJ
0.80
Burberry
0.64
6
5
Havas Media
Nissan Project, Valiram Group
1.22
0.62
7
6
PHD
Inbisco
0.58
0.56
8
7
Dentsu Media
ANA
0.37
0.37
9
8
Starcom MediaVest
Spotify, Tourism of New Zealand, Elitist Development Project
0.56
0.31
10=
10=
Vizeum
Burberry
0.17
0.17
10=
10=
Maxus
Red Bull Project
0.21
0.17
12
12
Initiative
Amazon Global
0.15
0.15
13
13
Mindshare
GSK Asia Pacific, Dyson
1.00
Tan Chong Motor
0.10
14
14
Carat
0.09
CAG
(0.06)
AGENCY
RECENT WINS
RECENT LOSSES
The R3 New Business League has been compiled each of the last 133 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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