www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Indonesia/ September 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Grey Group
Samsung, Aibu, PT Multi IndoCitra TbK Project
1.50
1.50
2
2
DDB
Bel, Singtel, Orang Tua，Playnoy
1.30
1.30
3
3
JWT
Indosat IM3, American Standard,Jakarta Monorail
1.13
1.10
4
6
TBWA
Semen Merah Putih Project, Santos Group Project, Castrol Project
0.93
0.93
5
4
McCann WorldGroup
Coca Cola Project, CIMB Project
0.87
0.87
6
9
Fortune Indonesia
Dulux AkzoNobel Decorative, Takeda Indonesia, PT MONEX INVESTINDO
0.80
0.80
7
5
Ogilvy
Axe, JJ Royale Project, H&M
0.82
8
7
Lowe
9
8
Dentsu
10
10
11
AGENCY
RECENT WINS
RECENT LOSSES
CIMB Project
0.79
1.00
0.60
Calpis Indonesia, TETRA PAK, Semen Gresik,Suzuki Project
0.54
0.54
Y&R
Danone, LG Project, XL Indonesia, Surya
0.45
0.45
11
BBDO
Sinarmas Land
0.38
0.38
12
12
Bates
Relaxa, Unilever Digital
0.37
0.37
13
13
Publicis
Periplus Bookshop Project, Periplus
0.22
14=
14=
Leo Burnett
Twinings Project
0.00
0.00
14=
14=
Havas Worldwide
0.00
0.00
14=
14=
M&C Saatchi
0.00
0.00
14=
14=
DraftFCB
0.00
0.00
18
14=
Saatchi & Saatchi
0.05
(0.20)
BIG TV, BTPN, FIF
Qantas Project
0.21
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Indonesia/ September 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Starcom MediaVest
Tourism New Zealand, Himalaya Healthcare
4.63
2
2
Dentsu Media
Kansai Paint, Semen Indonesia, Perusahaan Gas Negara
2.31
3
3
Havas Media
H&M
2.03
2.03
4
5
Mindshare
GSK Regional, Sampoerna Foundation, Aegon
1.05
1.05
5
11
Vizeum
Bolt, Mitsubishi
0.73
0.73
6
6
Universal McCann
DRTV, Bloomberg TV, PT Hutchison CP Telecommunications, Lee Kum Kee
0.80
Burberry
0.68
7
8
ZenithOptimedia
Samsung corporate HQ, SucorInvest, Hankook
0.80
Invida
0.65
8
7
MediaCom
Fonterra
0.63
0.63
9
10
PHD
Mitsubishi Electric, Ganda Group, World Kitchen Project
0.52
0.52
10
9
Carat
FIF, Philip Morris Digital
0.35
0.35
11
4
MEC
Sony Electronics
0.15
0.15
12
12
Touchpoint
PT Mowilex Indonesia, Pharos Indonesia, Changhong Electric Indonesia
0.10
0.10
13
14
Maxus
ABC President
0.42
14
13
Initiative
JNJ
0.25
15
15
OMD
Tourism Western Australia, Tourism & Events Queensland
0.11
AGENCY
RECENT WINS
RECENT LOSSES
4.63
Garuda Indonesia
PT Hutchison CP Telecommunications
2.31
0.04
0.00
Sony
(0.49)
The R3 New Business League has been compiled each of the last 133 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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