www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE China/ September 2013
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ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (RMB ￥m)
Ogilvy
Tourism Victoria Project, SNF, UCB Project
125.40
123.12
1
McCann WorldGroup
China Merchants Bank, Heineken
121.46
119.57
3
3
Saatchi & Saatchi
Huawei Global Design, HSBC Premier, Cadbury
64.64
64.64
4
4
JWT
China Unicom, China Auto Rental
57.39
53.13
5
5
Leo Burnett
Menarini, China Mobile, Vasto
36.46
36.46
6
6
Publicis
ChangAn Car, 21-Super-Vita， Dangdang
35.39
7
9
BBH
Meizu, Tsing Tao, Oris, Shanshui Beer, KLM Golf Project
27.09
26.06
8
7
Lowe
SGM Buick Regal, Heineken, Garuda Indonesia Global
18.90
18.90
9
8
Grey Group
GSK Project, P&G Project, DELL Project
18.11
18.11
10
10
Y&R
Clarks Global, Qoros Global
14.33
14.33
11
11
DDB
Pepsi Project, Mastercard Project, Scania Project
19.06
10.93
12
12
BBDO
Tourism Australia, Corneliani Project
10.55
10.55
13
14
DraftFCB
Yang Sheng Tang Project, Arla Foods Project
13.77
14
13
SapientNitro
Microsoft China Project, McLaren P1 China
5.04
5.04
15
15
TBWA
Nissan Infiniti, Bosch
0.95
0.95
16=
16=
Wieden & Kennedy
0.00
0.00
16=
16=
M&C Saatchi
0.00
0.00
16=
16=
Iris
0.00
0.00
16=
16=
Havas Worldwide
0.00
0.00
20
21
Dentsu
Yili Products Digital
1.92
(10.68)
21
22
Bates
ASUS Global
3.15
RANK THIS MONTH
RANK LAST MONTH
1
2
2
AGENCY
RECENT LOSSES
Menarini
Calbee
Buick
34.51
8.38
(22.05)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE China/ September 2013
ESTIMATED YTD WIN REVENUE (RMB ￥m)
ESTIMATED OVERALL YTD REVENUE (RMB ￥m)
RANK THIS MONTH
RANK LAST MONTH
1
1
OMD
China Telecom, Agile Real Estate， Guangdong Development Bank
98.75
2
2
Carat
Wei Chuan Digital, Ferrero Digital, WanBian
70.32
3
3
ZenithOptimedia
Marubi, Krung thai Bank, SCA
58.26
4
4
Havas Media
Yoshinoya Project, Aopiya, Quechua China
26.44
26.44
5
13
Starcom MediaVest
AB InBev, Liby
33.14
20.30
6
5
PHD
Converse, Norwegian Salmon Board
16.96
16.96
7
6
MEC
General Electric,GEMS Education,Weetabix
15.25
15.25
8
7
Mindshare
Royal Pet Food, Qoros, Jindong, Amway Nutrilite
33.39
15.12
9
10
Vizeum
SAIC Datong, Munchy's, Jinluo Group, Munchy's
4.85
4.85
10
11
Initiative
Ariston, Cerebos, Bose
2.27
2.27
11
12
Dentsu Media
The International Olympic Committee Asia Pacific
0.79
0.79
12
9
Universal McCann
Hershey's Asia Pacific, Florentia Village, NTT
9.88
Inoherb
(4.93)
13
14
1.26
Uni-President
(9.51)
14
8
22.21
AB InBev
(15.59)
AGENCY
RECENT WINS
Maxus
MediaCom
Inoherb, Sony Asia Pacific, Fonterra, Pazzo Project
RECENT LOSSES
Hershey's Asia Pacific
78.28
64.02
L’Oreal Project
48.18
The R3 New Business League has been compiled each of the last 133 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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