www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Vietnam/ September 2013
1
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Lowe
Coca-Cola, D&G Project, LG Project
2.03
2.03
2
2
DDB
Vinamilk, IFS Project, Vinamilk Goldsoy Project, Heineken Digital Project Abbott Project
1.70
1.70
3
3
JWT
Mobile Service JSC
0.94
0.64
4
5
Ogilvy
Nam Duoc Project, Zalo Project, Bao Xuan Project
0.51
0.51
5
4
Y&R
Supersport Digital
0.49
0.49
6
7
Leo Burnett
Samsung Project, Pfizer Consumer Healthcare
0.40
0.40
7
6
Dentsu
Moc Chau Milk Project
0.25
0.25
8
8
Grey Group
0.04
0.04
9=
9=
TBWA
0.00
0.00
9=
9=
BBDO
0.00
0.00
9=
9=
Bates
0.00
0.00
9=
9=
Publicis
0.00
0.00
9=
9=
Havas Worldwide
0.00
0.00
9=
9=
DraftFCB
0.00
0.00
15
15
Saatchi & Saatchi
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Bel
(0.04)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Vietnam/ September 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
MediaCom
Coca-Cola, AVG Pay TV
1.50
2
2
Mindshare
Hoa Thi Phu, Cerebos, Vitasoy Soy Milk
0.65
0.65
3=
4
OMD
Ariston, Sanofi Digital
0.55
0.55
3=
3
PHD
TH Milk, Wonderfarm
0.55
0.55
5
6
ZenithOptimedia
Masan, Vietnam International Bank
0.33
Fonterra
0.33
6
5
Dentsu Media
Kokuyo Project, Moc Chau Milk Project
0.39
TH Milk
0.24
7
7
Maxus
Provence, Enesis
0.19
0.19
8
8
MEC
Sony Electronics
0.14
0.14
9
9
Havas Media
Toshiba Digital, Mundi Pharma
0.09
0.09
10
10
Carat
MacCoffee
0.02
0.02
11
11=
Initiative
0.00
0.00
12
12
Starcom MediaVest
0.00
AGENCY
RECENT WINS
RECENT LOSSES
Mundi Pharma
Coca-Cola
1.33
(1.00)
The R3 New Business League has been compiled each of the last 133 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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