www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Malaysia/ September 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
DDB
Kakao Talk, Sunway Velocity
2.73
2.73
2
4
McCann WorldGroup
Petronas Project, Sime Darby Project, Sime Darby Project
2.04
2.04
3
2
Dentsu
Mandom, Hitachi, Rafale malaysia
0.93
0.93
4
3
Ogilvy
Hong Leong Group, Lafarge Cement Project, Securities Commission Malaysia
0.90
0.90
5
5
BBH
Ikea
0.80
0.80
6
6
Lowe
Guocera Project, Snowflake Project, BiC Shaver Project
0.79
0.79
7
10
TBWA
Jotun Project, Lee Kum Kee, Great Eastern Life Assurance
0.60
0.60
8
11
Grey Group
AmbiPur Project, Touch 'n Go Project
0.64
0.56
9
7
Saatchi & Saatchi
MYCEB Project, Bank Simpanan Nasional, Reckitt Benckiser
0.74
0.44
10
8
DraftFCB
Nissan Project
0.40
0.40
11
17
Leo Burnett
Inbisco, Vitality Boost
1.16
12
9
Bates
ASUS Global
0.30
0.30
13
13
Publicis
SCA, Ayamas Project
0.09
0.09
14
12
Y&R
0.08
0.08
14=
14=
M&C Saatchi
0.00
0.00
14=
14=
BBDO
0.00
0.00
18
16
Havas Worldwide
0.00
17
18
JWT
AGENCY
RECENT WINS
STB
0.29
RECENT LOSSES
Petronas Dagangan
Kakao Talk
0.34
(0.52)
(0.61)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Malaysia/ September 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
Inbisco, Henkel, Hankook, SCA
1.53
1.03
2
2
Havas Media
Mundi Pharma
0.75
0.75
3
3
MediaCom
Fonterra
0.78
4=
4
Mindshare
GSK Regional
0.65
4=
5
Universal McCann
Hershey's Asia Pacific, Toyo Tire and Rubber, JNJ
0.82
6
6
Maxus
Tesco, Bank Negara
0.64
0.64
7
7
Dentsu
Elegantology Gallery & Restaurant
0.48
0.48
8
8
PHD
Nexus, Poh Kong, Transitions Lens
0.40
0.40
9
9
Starcom MediaVest
Acer, Garuda Indonesia Global
0.92
0.30
10
10
Vizeum
Burberry, PT. Kaldu Sari Nabati, Multimedia Develoment,Touch 'n Go
0.29
0.29
11=
11=
Carat
Pru BSN Digital, Sony Mobile Digital
0.26
11=
11=
Initiative
Forever Living, Amazon, Landmark Project, F&N, Cerebos Pacific Project
0.21
13
13
MEC
Sony Electronics, Pantai Education Project, Bioinfinity
0.25
Henkel
0.01
14
14
OMD
Reading University,
1.27
Hershey's Asia Pacific
(0.41)
AGENCY
RECENT WINS
RECENT LOSSES
Mundi Pharma
0.70
0.65
Burberry
HBO
0.65
0.23
0.21
The R3 New Business League has been compiled each of the last 133 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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