www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Hong Kong/ September 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
iTunes Project, Goldin Project, ProChile Project
4.63
3.88
2
2
DDB
Fonterra Project, Canon Project, HK Land Project
2.27
2.27
3
6
JWT
K11 Concepts Mall, VF Hong Kong, FrieslandCampina
1.83
1.83
4
3
Leo Burnett
Twinings, Shun Hing Group Proejct, Pfizer Harmonet
2.16
1.16
5
5
McCann WorldGroup
Sino Group Project, Social Central Project
1.51
0.76
6
4
Grey Group
Wellcome
0.76
0.76
7
7
TBWA
Infiniti Hong Kong Project, Art Basel Project, AIA
0.54
0.54
8
8
Y&R
0.45
0.45
9
9
Publicis
0.36
0.36
10
10
Lowe
Garuda Indonesia Global
0.20
0.20
11
11=
DraftFCB
Canon Project, Hong Kong Housing Society, ICBC Project
0.12
0.12
12
11=
Saatchi & Saatchi
0.12
0.12
13
13
M&C Saatchi
British Council
0.10
0.10
14=
14=
BBDO
Starbucks Corporation Project
0.01
0.01
14=
14=
Dentsu
0.01
0.01
16=
16=
Bates
0.00
0.00
16=
16=
Havas Worldwide
0.00
0.00
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Hong Kong/ September 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
Hong Kong Land Search, Baidu Search
3.11
ETRADE Securities
2.73
2
2
OMD
Cheung Kong Holdings, American Eagle Outfitters
2.36
Fonterra
1.86
3
3
PHD
Office of the Ombudsman, President Pharmaceutical, Golden Resources
1.05
1.05
4
4
MediaCom
Hong Kong Broadband Network, VW, Air Seychelles
1.05
0.95
5
5
Vizeum
0.64
0.64
6
6
Havas Media
Qin Jia Yuan Publishing Project
0.62
0.62
7
8
Maxus
Pandora Digital, British Council Digital
0.51
8
7
ZenithOptimedia
Tourism New Zealand Digital
0.49
0.35
9
9
Initiative
0.15
0.15
10=
10=
MEC
0.00
0.00
10=
10=
Dentsu Media
0.00
0.00
14
14
Universal McCann
Coca-Cola Project
0.36
(0.15)
12
12
Mindshare
ITV, Taobao China Holding Limited, Modern Media Project
1.08
13
13
Starcom MediaVest
Garuda Indonesia Global
0.11
AGENCY
RECENT WINS
RECENT LOSSES
PepsiCo
Cheung Kong Holdings
0.36
(0.25)
(0.40)
The R3 New Business League has been compiled each of the last 133 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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