www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Korea/ September 2013
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ESTIMATED OVERALL YTD REVENUE (USD $m)
RECENT WINS
ESTIMATED YTD WIN REVENUE (USD $ m)
TBWA
FindAll, Hotels Combined, The Body Shop Project
7.05
2
Ogilvy
Mentholatum Project, ibis hotel
2.63
2.63
3
3
DDB
Google Project, HIRA, Ferrino
2.62
2.55
4
4
McCann WorldGroup
GM, Intel Project, U Star Project, Verisign Project
2.45
2.45
5
5
Leo Burnett
Mundipharma, KT&G Project
1.13
1.13
6
6
BBDO
Amore Pacific Ryoe, Amore Pacific Happy Bath
0.83
0.83
7
7
Dentsu
Yogiyo Project, AutoWorld Project
0.91
0.44
8
9
Grey Group
Philips Project
0.34
0.34
9
8
Lowe
Garuda Indonesia Global
0.20
0.20
10
10
DraftFCB
Mando
0.01
0.01
11=
11=
Y&R
0.00
0.00
11=
11=
Havas Worldwide
0.00
0.00
11=
11=
Bates
0.00
0.00
15
16
JWT
0.00
(0.03)
16=
11=
Saatchi & Saatchi
0.00
(0.30)
16=
17
Publicis
0.00
RANK THIS MONTH
RANK LAST MONTH
1
1
2
AGENCY
RECENT LOSSES
KD Navien
FindAll
6.72
(0.30)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Korea/ September 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Carat
3M Project, HVCC Project, Burberry, SK Telecom Digital
1.33
1.33
2
2
ZenithOptimedia
Siemens, Trivago
0.44
0.44
3
3
Dentsu Media
Kia Motors, Menarini, Yogiyo Project, AutoWorld Project
0.38
0.38
4
4
MediaCom
0.28
0.28
5
5
PHD
0.25
0.25
6
6
Universal McCann
7
7
OMD
8=
8=
Havas Media
8=
8=
8=
8=
AGENCY
RECENT WINS
KFC Project, Ferragamo Project, MBC Plus
0.70
RECENT LOSSES
Burberry
0.20
0.03
0.03
0.00
0.00
Starcom MediaVest
0.00
0.00
Initiative
0.00
0.00
LG
The R3 New Business League has been compiled each of the last 133 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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