www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Taiwan/ September 2013
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ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
Ogilvy
Wrigley Project, Triumph Project
4.35
4.35
2
2
Leo Burnett
Samsung Electronics, Coca-Cola Project, LINE
1.97
1.97
3
3
JWT
0.68
0.65
4
4
McCann WorldGroup
Family Mart
0.62
0.62
5
5
DraftFCB
Leotek Electronics, Heineken International
0.51
0.51
6
-
Dentsu
0.50
0.50
7
6
DDB
Kuo Yuan Yi Project, Cathay United Bank Project, BOSCH Project
0.35
0.35
8
7
Bates
ASUS Global
0.30
0.30
9=
8=
BBDO
0.00
0.00
9=
8=
TBWA
0.00
0.00
9=
8=
Havas Worldwide
0.00
0.00
9=
8=
Grey Group
0.00
0.00
9=
8=
Y&R
0.00
0.00
9=
8=
Publicis
0.00
0.00
9=
8=
Saatchi & Saatchi
0.00
0.00
15
15
Lowe
0.00
(0.08)
AGENCY
RECENT WINS
RECENT LOSSES
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Taiwan/ September 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
2
MEC
Bose, Otterbox
1.08
T.G.I. Friday's
1.05
2
1
Mindshare
Good Luck Corporation, Jetstar, Ganso
1.04
Orange Bear
0.91
3
3
Havas Media
Haiwaiian Airlines Project
0.56
SUBARU
0.55
4
4
PHD
5
5
ZenithOptimedia
UDN Group, Converse, Sankyo Ta Tung Aluminum
0.62
6=
6=
Vizeum
Orange Bear, TOTAL lubricant
0.45
0.45
6=
6=
Dentsu Media
BIOTEKMED, General Mills, Black Bridge Foods
0.48
0.45
8
8
MediaCom
Fonterra
0.38
0.38
9
9
Carat
Bank SinoPac Project, Zurich Insurance
0.38
0.29
10
10
Universal McCann
Coca-Cola Project, Smart Bean
0.42
11=
11
Maxus
11=
12
Initiative
13
13
14
14
AGENCY
RECENT WINS
RECENT LOSSES
0.50
0.50
BMW Project
Burberry
0.47
0.22
0.10
0.10
Cerebos Project, IGS Project
0.10
0.10
Starcom MediaVest
BMW Proejct, T.G.I. Friday's, Sofei
0.33
(0.03)
OMD
Glorystar Communication, Geosun Advertising Project, AMOS Project
0.12
Hershey's Asia Pacific
(0.28)
The R3 New Business League has been compiled each of the last 133 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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