www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
CREATIVE AGENCIES NEW BUSINESS LEAGUE Philippines/ September 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
McCann WorldGroup
Ayala Project, Mastercard Digital/PR
6.65
2
4
DDB
Fonterra , Johnson & Johnson, Balibago Waterworks System
1.14
1.14
3
3
Leo Burnett
Puregold, P&G, Samsung
1.07
1.07
4
2
BBDO
Energy Development Corporation
1.41
AGENCY
RECENT WINS
RECENT LOSSES
Line Corporation
6.39
1.03 Fonterra
1
5
8
TBWA
Pedriatica (Unilab) Project, Alaska NutriBuild 345 Project, Luxasia Majolica Majorca Project
0.63
6=
6
Grey Group
Lazada Project, United Architects of the Philippines Project
0.56
MegaLife Sciences
0.55
6=
5
Publicis
Procter & Gamble Digital project
0.95
Pride
0.55
8
9
Y&R
Land Bank of the Philippines Project, Pascual Laboratories,Energen
0.37
Cebuana Lhuillier
0.35
9
10
Dentsu
Department of Tourism,
0.20
SM City North Edsa
0.12
10
7
Ogilvy
Trend Micro
0.54
Johnson & Johnson
0.04
11
11
DraftFCB
Asia Brewery Project, Tanduay Distillers Project
0.02
0.02
12=
12=
JWT
0.00
0.00
12=
12=
Havas Worldwide
0.00
0.00
12=
12=
Bates
0.00
0.00
12=
12=
M&C Saatchi
0.00
0.00
17
12=
Saatchi & Saatchi
Line Corporation, Cebuana Lhuillier, Mundi Pharma
0.31
16
17
Lowe
Total Excellium Project, NutriAsia Project
0.03
0.63
Toyota Motor
(0.33)
(0.72)
www.rthree.com IMPROVING THE EFFECTIVENESS & EFFICIENCY OF MARKETERS AND THEIR AGENCIES
MEDIA AGENCIES NEW BUSINESS LEAGUE Philippines/ September 2013
ESTIMATED YTD WIN REVENUE (USD $ m)
ESTIMATED OVERALL YTD REVENUE (USD $m)
RANK THIS MONTH
RANK LAST MONTH
1
1
ZenithOptimedia
Netpreneur, Galderma, Holcim
1.40
2
2
Starcom MediaVest
Raffles, Philippines Airlines, LineApp, LaFarge
1.23
1.14
3
3
Havas Media
Pfizer Mobile app, Dole Mobile app
1.00
1.00
4
8
Dentsu
Philippine Department of Tourism, Uniqlo Project
0.93
0.93
5
4
MediaCom
UPMC, Bank De Oro, DPC
1.13
Mundi Pharma
0.83
6
5
Universal McCann
Lafarge Cement Project
0.69
Burberry
0.63
7
6
Vizeum
Burberry, Pag-IBIG Fund
0.54
0.54
8
7
Carat
Resorts World Sentosa, JV Para sa Bayan Project, Honda
0.27
0.27
9
9
MEC
Lafarge Cement Digital, Ramon Magsaysay
0.16
0.16
10
10
Mindshare
GSK Regional
0.60
11
11
Maxus
Bridgestone
0.06
0.02
12
12
Initiative
0.00
0.00
13
13
PHD
Fly Ace Project, Prestige Brands Philippines
0.08
(0.22)
14
14
OMD
Red Diamond Trading, SM Mart Project, Kettle Foods, Ginebra San Miguel Project
0.29
AGENCY
RECENT WINS
RECENT LOSSES
Watsons Philippines
Goldilocks
Sony
1.38
0.05
(0.31)
The R3 New Business League has been compiled each of the last 133 months using data supplied by 26 multinational agencies on a monthly basis to R3.In addition, this data supplied is balanced against Client Estimates, Nielsen ADEX, discounted to appropriate levels and then converted to a revenue estimate.R3 strives to be accurate in all reporting, but welcomes comments and questions. Please write to greg@rthree.com or visit www.rthree.com for more information or to download a soft copy. R3 is the leading independent consultancy focused on tracking of agency performance, and marketing ROI for clients across the region.
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