Retail Tech Innovations Report

work. Beyond fit, and especially with regards to the likes of Victoria’s Secret, style, design and materials will play into this and continue to be as big an issue. Across apparel this will be an issue.

For large purchases, such as where the Kingfisher concept comes in, then the ability to visualise large purchases insitu whilst being able to touch and feel product in-store will be the large winner in the 3D category for now. Here there is a real customer centric win.”

Coach

In November, Coach went live with a 3D technology powered extension of its Courage to Be Real campaign on the Piccadilly Lights in Piccadilly Circus,

Piccadilly Lights, the largest advertising display in Europe, ran this for 24 hours a day, from 7th - 13th November, with an hourly 3D full screen takeover featuring Coach brand ambassador, Lil Nas X. This saw the rapper move through doors that represent the struggles he has faced in life, from fear, self-doubt, to judgment from others. The sequence concluded with Lil Nas X looking over Piccadilly Circus whilst performing.

Tech enabled in-store shopping solutions provide visitors with seamless payment options, personalised styling recommendations, faster checkout, and upgraded delivery/ return options.