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Is the war between online and offline over? And now, is the distinction between transactional retailers and experiential?
Situ Live is almost experiential overload, a sensory and emotional extravaganza designed to appeal directly to the core of the hedonic shopper.
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ver the last few years, there has been a tendency to see retail in terms of two distinct camps, online and offline. With the prevalence now of rapid delivery solutions for convenience retailers, the simplicity and availability of e-commerce solutions and the
April- June 2022 · Retail Technology Innovation Hub
growth of the contactless store, the reality is that the separation of online and offline is over. There is simply hybrid retail, the ability to choose, as a consumer whether I want to order any product in any way I wish. All retailers can be online, or mobile, or social – we have reached the stage where retailers can be truly channel agnostic.
The last mile options are vast, and headless commerce combined with microservice based architectures mean that the same options, the same ranges can be available instantly on whatever channel you choose. The key differentiator in retail now is how you view the interaction with your customer,
