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Did Metaverse Fashion Week
give us a glimpse of retail’s future? Potentially You may have heard that a fashion week took place recently. But not in one of Europe’s major cities. And instead of a backdrop of the Louvre, it was a canvas of pixels and futuristic architecture.
F
or Decentraland was hosting the inaugural Metaverse Fashion Week which meant that many retailers and brands were dipping their toes into the meta water for the first time. Not everything was perfect by any means, but there were
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April- June 2022 · Retail Technology Innovation Hub
some cool sights on display, and this could be the start of something really exciting for the retail industry.
Digital retail theatre One of the best received events was the Dolce & Gabbana x UNXD Catwalk Show. Despite
other shows feeling “dead”, there was a buzz around this one and the brand took the opportunity to put on a real show. They also understood that the metaverse isn’t about recreating real life but about pushing boundaries and being creative. For them, this meant
