3D technology

Where They Buy

The future of retail: harmonious integration

Stores are not going away; instead, a balanced harmony between online and in-store experiences is emerging. The future belongs to retailers who invest in seamless shopping journeys, bridging online capabilities with the in-store experience. By embracing 3D technology, retailers can provide engaging, consistent, and connected experiences that boost transaction sizes, reduce returns, and foster customer loyalty.

As e-commerce rebounds and physical stores thrive, the focus shifts to ensuring a seamless and valuable shopping experience, regardless of the channel customers choose. The integration of 3D technology offers retailers the means to provide a unified, immersive, and connected experience. By investing in a harmonious blend of online and in-store shopping, retailers can position themselves for success in a rapidly evolving retail landscape.

About 3D Cloud by Marxent

• DFS: DFS offers effortless furniture shopping where online convenience compliments experiential showrooms. Customers can both use augmented reality to test out a sofa in their space at home and consult with a knowledgeable sales associate in a store.

• Marks & Spencer: M&S prioritises convenience and consistency for customers with a mobile app that includes a scan-as-you-go product scanner for in-store use, a hybrid loyalty experience, digital receipts, and package tracking.

• Charlotte Tilbury: The UK beauty retailer offers virtual try-on technology, a loyalty programme, a constant flow of Instagram inspiration, and 1-2-1 virtual consultations that bring the counter to the customer -- and customers to the counter.

3D Cloud by Marxent is the leader in enterprise 3D product visualisation software for retailers. Deploy WebAR, 3D product configurators, 3D room planners, and more from a single scalable, secure, and proven platform.

Contact Beck Besecker at beck@marxent.com or visit 3DCloud.com to learn more.