RTW Together BID Business Plan

Page 25

OUR STORY SO FAR

Working together to promote our town

£495,000 investment over 5 years The bid would be a great opportunity for the businesses of Tunbridge Wells to work together in an effective way to improve life in the town for us all. STEVE GURNEY INDEX Magazine

You have told us that you think Royal Tunbridge Wells needs to be promoted further a eld, creating new markets for our businesses Locally, we all know that Royal Tunbridge ells is a beautiful town, but we now need to invest in promoting to a wider audience e will work on the following initiatives which will bene t all businesses •

The BID will invest in promoting the town centre Working with businesses to agree high-quality town centre branding and imagery to support promotions

The BID will develop marketing campaigns Highlighting the strengths of Royal Tunbridge Wells, including promoting our events, food and drink venues, the retail offering and the key Christmas period

The BID will produce and distribute printed and online guides Making sure that our events and businesses are marketed across a wide catchment area, benefiting attractions, retailers, restaurants and licensed premises

The BID will attract visitors Establishing links with partner organisations (Visit Kent and Tourism South East), to develop collaborative projects and ensure representation of the town regionally, nationally and internationally at tourism events

The BID will shine a spotlight on our outstanding businesses Investing in quality PR, bringing press visits and reviewers to our town

VOTE 10 ROYAL TUNBRIDGE WELLS TOGETHER BID BUSINESS PLAN 2019-2024

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