Brand Guidelines
Contents About us
05
Values
06
Logo use
08
Colour Palette
12
Typography
13
Imagery
14
Tone Of Voice
16
Website
18
Contents 04
Collecta is all about saving physical media, over the past few years companies are offering less and less physical media; we want to prove that it is still as popular as ever. A new digital service where people could buy physical media through an immersive experience and get back into collecting. Be part of the collecta.
About us 05
Personal Passionate Quality Innovation Transparency
Values 06
How can we use digital media to save physical media? That is the goal that was set out when “Collecta� was created. With that set-in mind our mission was simple, to provide people with the products they want by sellers with the same passion for collecting as them.
Values 07
Primary Logo Application
Primary Logo The mark is symbolic of the idea that collecta is all about collecting, eacg letter flows into the next adding onto it much like adding to your collection.
Clear Space Primary Logo When placing the logo always allow for the required megative space margin around the logo. This margin is equal to the size of the “a” in “collecta”.
Logo Use 08
Secondary Logo Application
Secondary Logo The logo can also be used as just the “a�. This mark is to be used only when the primary logo is wide, the app icon will be the most common of these.
Logo Use 09
Collecta - Design Breakdown The Collecta logo is all about our core values as a company, the idea behind the logo was having each letter flow into the next always being added onto. Much like our consumers adding onto their collection, Collecta is always adding to itself.
Logo Use 10
Collecta - Examples
Logo Use 11
#E94A47 C=0% M=82% Y=68% K=0%
#282B40 C=88% M=78% Y=46% K=52%
#F1F2EC C=7% M=4% Y=9% K=0%
The colours of the brand are used to highlight different elements of the serivce, while also be used as background elements to the products. The red is used to highlight key parts of the of the brand, the blue is used for background materia, and the white is used for body text.
Colours 12
Fira Mono - Regular ABCDEFGHIGKLMNOPQRSTUVWXYZ abcdefghigklmnopqrstuvwxyz 1234567890
Fira Mono is a mono spaced typeface used to enhance the Collecta brand. It is unique, clear and invokes a older style. When used with the brand colours it can give a bold tone or a more informative one. Reagular is used for all text; size and positioning that determines importance.
Typography 13
Imagery - Background Shot Breakdown Imagery in the background should always invoke the feeling of collecting.
Imagery 14
Imagery - Products Shot Breakdown The imagery of the products are simple and clean shots of the product covers. These shot should be forward facing shot (not angled) as these showcasing the products at their best quality.
Imagery 15
Tone Of Voice The way we showcase ourselves as a brand will be one of the key deciders in if people will use our service, and how they perceive us as a business. The personality of the brand should highlight who we are and what we believe in. To do this the following points must be kept in mind:
The way we talk about ourselves and our products is key to getting the right message across to our consumers. Be thoughtful and thorough when choosing the what information is communicate to the consumer.
You must always be clear about with the information you are trying to give. Our consumers come to our service for a fully experience of the products, failing to provide that clearly is failing one of our brands core messages.
Consistency through the brand is key. We must ensure that all aspects of brand and service are sticking to the same tone of voice that reflects our brand values. Our values make up the backbone of our brand straying to far from them will make our message unclear to our consumers.
Voice 16
Brand Personality Personal
Each Persons collection is their part who they are, and we believe that going to the same lengths as the consumer to find and research the products. We treat everyone and the products with the respects they deserve.
Passionate
We are passionate about the serivce that we provide our consumers. We have a greate love for the work we do to unite people with both collections old and new.
Quality
Quality is important to us at Collecta, we believe that product should arrive to you the way to you imagine it. It is the one thing that should and will never be ignored at Collecta, no matter how old or out dated a product is we will always strive to get you the best.
Innovation
Collecta is all about bring innovation to our service. We innovate be not only shows the strength of our digital service and physical product but also how they can work together to create a better experience for our consumers.
Transparency
Transparency is key to our service; we consider being open with our consumers is important to a health relationship. That is why we do not have adding costs or try to up sell you more products, the only person who should decide those things is you.
Voice 17
Website Our website is the key is the key focus of the brand, it is often the first interaction a consumer has with us. Below are a few key features that the website must follow;
- Use the private domain name. - Follow the established brand guides. - Inform consumers about what we do at a glance. - Keep content clear and easy to read. - Keep all content fresh and up to data. - Have the Collecta logo in the header at all times across the site. - Have the menu in the header at all times across the site. - Use accurate imagery for the products. - Speak with the Collecta tone of voice. - Used fonts should be multiples of two, and be no lower than sixteen point size. - Colours should be used appropriately. - Product pages are to kept the same structure and layout; only imagery and information are to be changed. - All new content must adhere to the pre-existing layout.
Website 18
Website - Example Website Breakdown The example below is of the “screamadlica� album product page, the page follows the previously mentioned features. Good use of colours using red to highlight areas of importance, information is easy to read, and the intention of the site are clear
Website 19