TM
don’t get left behind...
welcome This is your guide to advertising on
TM
contents What is motortrades.co.uk.................... four Directory Listings................................. six Regional Banner.................................... eight Category Sponsorship........................... ten Ad-Tracker............................................ twelve Facts you cannot ignore........................ fourteen Monthly statistics................................. sixteen
of internet users used it to find information on local suppliers in the last 4 weeks*
Our Guarantee of Satisfaction............... eighteen
* Source; GFK NOP July 2007
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what is motortrades.co.uk? motortrades.co.uk A leading UK website that helps people find businesses, shops or services in their local area connected to Motoring. From Accident Body repair centres through to Windscreen fitters, we’ve got them listed. With thousands of motoring related searches every day online, there is no doubt that Motortrades.co.uk could generate you additional business.
get noticed on the internet There are lots of ways you can advertise your business. But which one is right for you? Over the last few years the internet has become more and more important as a means of getting your business noticed. And with good reason. Potential customers can find out all they need to know about your products and services, whenever they want, day or night, without ever having to leave their home or office.
MILLION people in the UK access the internet on a regular basis
What’s more, recent research shows that 68% of internet users find out what they need to know about a product or service online before going on to purchase offline,* which means that when they use the internet many are ready to buy.
* Source; GFK NOP December 2006
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directory listings
of internet users use the internet to search for goods and services
Our directory is unique, (we like to set the pace!) and only list 5 advertisers in each category in each town. *
in random order, which means that each of the 5 advertisers share an equal time at the top of the search results.
We are highly ranked by the major search engines, including Google, MSN, and Yahoo which generates a growing number of daily visitors, and more searches means more potential business for you.
In fact, we’re so sure you’ll benefit from being listed with us, we put our money where out mouth is. We back everything up with our unique Satisfaction Guarantee. (more about this on page 18).
And because we only list 5 advertisers in each town, you stand a 20% of chance of generating business from the search results, unlike many other directories that may list your business with over 1,000 other businesses. Our results page displays the 5 search results
“we only list 5 advertisers in each category, in each town” * We typically limit advertisers in any specific category in any specific location to 5. For details of our current average listings please ask your account manager.
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regional banners A Regional Banner is a moving graphic advertisement that appears in a prominent position right at the top of the Motortrades.co.uk search results page. It’s designed to really stand out, grab a potential customer’s attention and, in one click, link them through to your website. Regional Banners are perfect for businesses looking to advertise in their local area, under a specific classification. As such, they are highly targeted way of advertising on the internet. Your Regional Banner will be seen when Motortrades.co.uk users, search locally for your type of business within your chosen coverage area. They’re great value too.
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Here’s what the package includes: Design and Creation of Banner Choice of static, moving or animated graphics A link to your website, so you can direct potential customers to your business 24 hours a day, 7 days a week Free amendments throughout the course of the year, to keep it bang up to date, change your message of advertise promotions
The copyright in the banner passes to you following full payment, which means that you can use it on other websites and directories if you wanted to Monthly statistics report (if you request them) Direct access to your Account Manager to review, enhance and discuss your advertising campaigns
category sponsorship Category Sponsorship opportunities are the ideal way for the businesses that are serious about getting their name out there! These opportunities are strictly limited, and we only allow one company to purchase this package in each category. Your image and name would appear under your chosen classification across our website regardless of the location that users select. This allows you to dominate your chosen category, and are especially effective when purchased alongside Regional Banners and Directory Listings.
Here’s what the package includes: Design and Creation of Image bespoke in size to our website
Monthly statistics report (if you request them)
Massive choice of static images to choose from
Direct access to your Account Manager to review, enhance and discuss your advertising campaigns
Space to promote your business name and website address allowing you to direct potential customers to your business 24 hours a day, 7 days a week The copyright in the artwork passes to you following full payment, which means that you can use it on other websites and directories if you wanted to
“dominate your chosen category”
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ad tracker Ad Tracker from Motortrades allows you to purchase and connect a dedicated telephone number, which we instantly divert to your landline or mobile. This gives your business a more professional image than just advertising with a local or mobile number and provides you with free itemised call statistics – which means that you can quantify how many calls your advertising is generating for you.
of adults use the internet every day
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Many customers choose to purchase a package of numbers, and therefore list specific numbers in their chosen advertising, for example, you could list one number with Motortrades.co.uk, one with your local newspaper, one with other directory operators and so on, and the monthly statistics would demonstrate to you exactly how
many calls each of your advertising mediums is creating for you.
connections4u Through our sister company, connections4u, we can choose from over 7 Million available numbers, offering you a choice of local, 0844 and Free phone numbers.
“ choose from 7 million available numbers ” And we don’t complicate matters like many other telecom companies love to do, we simply charge a one off activation fee, with no ongoing call charges, line rental or minimum monthly fees. For further details on connections4u please speak to your Account Manager.
facts you cannot ignore Google overtakes ITV in advertising
Motortrades Traffic growing significantly
New figures on Google’s revenue shows it has become the largest advertising channel in the UK, overtaking ITV.
Traffic to www.motortrades.co.uk has grown significantly during 2007 and 2008. Our latest web traffic reports show growth of 156% in daily hits over the last 4 months.
Google’s revenue has grown to £1.3 Billion and has now exceeded the advertising income of television channels like ITV and Channel 4. Google now draws 15% of its Global revenue from the UK and as more and more UK consumers use the net to search for local businesses, the internet shows no signs of slowing down.
“ traffic growth of 156% in only 4 months ”
What our advertisers say: “Having listed my business, I was very impressed with the service. I joined and received my welcome pack the following morning. I complete the forms, (very simple) and returned them with a scan of my colour logo. The ad was completed on-line within 24 hours. I received 3 enquiries and 1 booking by the end of the 1st week” Pinnacle Luxury Car Hire Ltd
* Source: PC Pro, Computing in the Real World, 20 February 2008
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“Just to give you some feedback as to how well our advertisment in the Garage Services section has done. We got our first job within 48 hours of the advert going live and have had regular jobs ever since. Whenever I have needed anything changing i have been impressed with your prompt response. What a refreshing change to find an advertising medium that actually works and a company that treats customers as a priority!” Shaun Baker Care Care
of adults have purchased goods or services over the internet
monthly statistics Unique to Motortrades.co.uk is a free monthly statistic report, which shows you, town by town how many viewings your ad has had in any specific period allowing you to measure and monitor how
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Visits
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3 80 1788 21 004 1 9 rs 8 e 1 tl 197 isman 1116 akers/D 123 4 6 5 5 Car Bre 4 rs 11 tle n 113 isman 2485 Maldo akers/D 44 64 4 1 2 Car Bre rs 42 tle rd 150 isman 1489 Romfo akers/D 223 1 0 8 2 Car Bre 190 tlers m 183 isman 1570 Witha akers/D 532 9 1 9 14 Car Bre 387 tlers ee 344 isman 4656 Braintr akers/D 37 7 re 8 B 9 4 r a 2 2 C 543 rs 137 ood e Deale 4629 Brentw 80 Salvag 2680 2 70 rs 184 sford e Deale 1403 Chelm 190 Salvag 746 158 rs n 100 e Deale 1952 Clacto 56 Salvag 1148 52 r lers e a 116 9 st e 1 e D 2 h e 1 Colc 92 Salvag 729 79 rs ow le m a 110 7 n e 6 u D 4 D e 1 161 Great Salvag 880 135 rs le a 79 w 0 e o 2 D 8 rl e 1 Ha 49 Salvag 1076 42 rs le a 124 9 e rd 5 D 1 e 1 Ilfo 134 Salvag 656 119 rs le n a 5 o e 2014 3 D e 21 Mald 266 Salvag 1240 227 rs le 94 a rd 7 e 6 fo eD 43 Rom 68 Salvag 2532 57 rs le d a n 8 e e 380 eD 118 South Salvag 4111 736 281 3 rs le a 9 m e De 4873 Witha Salvag 237 S: 28 TOTAL Dealers e g a lv Sa
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satisfaction guarantee We are so sure that you’ll be
1) We guarantee to list your contact
www.motortrades.co.uk and work
delighted with listing your business
details on-line within 48 hours of
hard with the key search engines in
at www.motortrades.co.uk we
you agreeing to take our a directory
order to promote ourselves and in
cover you with our unique Site
listing with us
turn deliver extra business to you
2) We guarantee to complete your
6) In the unlikely event that your
web banner or category sponsorship
listings are not displayed a minimum
artwork within 2 business days of
of 1,000 times per month across a
you supplying us the information
12 month period, we’ll refund your
Satisfaction Guarantee
fee on a pro rata basis for each 3) We guarantee that your listings
month that we fail to deliver 1,000
will be viewed a minimum of 1,000
viewings *
times per month 7) We guarantee not to list more
“guaranteed 1000 ad views per month, minimum!”
4) We guarantee to mail your
than 5 advertisers per area per
welcome pack and invoice within 1
category across the website as
business day of you agreeing to list
an average which allows you
your business with us. The pack will
to generate more business
be sent by recorded or signed for
from your listing with us, than
delivery
other Directories, (which seem somewhat ordinary now by our new
5) We guarantee to continually
standards!)
update and improve the website,
* subject to our standard terms and condition of business
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TM
enquiries If you have an enquiry about any of our services, would like information about advertising with us or have any feedback on the website, please contact us using any of the details below or by completing the contact form.
Telephone, Fax, Email T:
0845 468 2000
F: 0871 900 7106 E: info@motortrades.co.uk W: www.motortrades.co.uk
Address
motortrades is ranked by all the good search engines, including:
motortrades.co.uk Jubilee House The Drive Warley CM13 3FR
Trademark Acknowledgements The logo’s which represent the Internet Service Providers and Search Engines in this brochure are the registered trademarks of their respective organisations and do not infer any endorsement of the Motortrades product by their owners. This brochure should be read in conjunction with our standard terms and conditions of business.