KWIAT SHOP-IN-SHOP

WHAT’S IN A NAME?

KWIAT AT FREDRIC H. RUBEL JEWELERS

“ “ The Kwiat family is excited to bring an even greater selection and a luxurious shopping experience to Mission Viejo. Every detail of the new shop-in-shop was designed with the customer in mind. We are simply thrilled to partner with the great folks at Fredric H. Rubel on this brilliant new venture! ~Greg Kwiat, CEO

Fredric H. Rubel is pleased to announce that we are significantly expanding our selection of Kwiat diamonds and diamond jewelry by building a larger space within our store, exclusively for the Kwiat collection. Enjoy a true high jewelry shopping experience — a little bit Beverly Hills and a little bit Manhattan, right here in Mission Viejo. From the moment you enter the store, you’ll notice the striking stone Kwiat wall, and you can’t miss the light radiating from the diamonds cut to the world’s highest standards. In addition to incorporating enough space to show an expanded selection of diamond engagement rings, the Kwiat shop-in-shop will allow us to bring you a dazzling new range of Kwiat’s exquisite jewelry, including stunning necklaces, earrings, and rings, as well as many one-of-a-kind designs.

For more than 114 years, Kwiat has been renowned for its diamonds of exceptional quality and brilliance, along with its exquisite proprietary cuts. Kwiat is the exclusive distributor of the ASHOKA® diamond in North America. This spectacular trademarked cut has an arrangement of 62 facets, making it as distinctive as it is dazzling. ASHOKA® diamonds appear up to two color grades higher than their GIA grading report, as well as 30-50 percent larger than diamonds of the same carat weight. “It’s like an emerald cut but more elongated and with more facets. There’s really nothing like it,” says Gary Rubel. “Our bridal customers also love the exclusive Kwiat Cushion, which is part of our larger selection of engagment rings from Kwiat.” The company has also created other special proprietary cuts, including the Kwiat Tiara®, which we think is the most beautifully cut diamond in the world. Kwiat selects only the finest rough diamond crystals, with exceptional luster and free of imperfections. Each stone is cut to keep the carat weight in the right places, with the widest possible diameter, making it appear larger than other diamonds of comparable carat weight. Because of its superior cut — with precise angles and proportions, perfect symmetry and polish, and meticulous faceting placement — Kwiat Tiara diamonds appear whiter than their GIA color grade.

We welcome you to visit and experience our new Kwiat shop-in-shop with a glass of champagne, an espresso or the Tiara Cut Gimlet — a special Kwiat cocktail with gin, lime and ginger cordial — and of course, an assortment of beautiful diamond jewelry.