“ The role of design in this world is to give order and a clear understanding to information relevant to clients, consumers, and society as a whole. My role as a designer is to not only make sure that I deliver a clear, focused, and targeted message, but to also engage the viewer in a visual conversation. “
SAVTIRA PROBLEM
PROCESS
SOLUTION
Savtira Corp was a start-
Extensive research was
Visualy appealing graphics
up company in need of a
done on the company
were developed that would
strong visual idenity to help
which included a
target the audience of
establish its brand in the
thorough investigation
Savtira’s B2B clientel.
could commerce market-
of the company’s
Graphic elements chosen
space.
competition and
were technological,
current ecommerce
modern and current in
design trends. Graphic
nature. A clean corporate
elements were identified
style was utilized on all
which would support
marketing documents to
the company’s primary
maintain a professional
messaging.
appearance, but energy, movement permeated web graphics.
SAVTIRA TECHNOLOGY GRAPHIC 4
SAVTIRA SPECIFICATION SHEETS 5
SAVTIRA TECHNOLOGY GRAPHIC 6
SAVTIRA INFORMATION BROCHURE 7
SAVTIRA E-MAIL CAMPAIGN 8
SAVTIRA EMAIL CAMPAIGN 9
CENTURY 21 PROBLEM
PROCESS
SOLUTION
Century 21 was in dire
Extensive research was
The new Century 21
need of a new logo that
done on the company
brandmark keep’s the
would reflect their identity
which included thorough
originals gold color but
as a company with many
investigation of the com-
substitutes the solid black
years of experience in the
pany’s history, current
tone for a softer grey
real estate industry, as
status within the industry,
instead. The brandmark
well as make good on the
and how the brand was
incorporates the images
founder’s desire for the
perceived by it’s clients.
of a house and a rising
brandmark to have futuris-
A visual audit was also
sunrise behind it, which
tic timeless quality.
developed to gain a bet-
also doubles as the
ter understanding of the
letter “c” in reference
companies current brand
to the company’s name.
signals as well as it’s
The rounded corners
competitors.
also suggest a more approachable tone than the previous brandmark’s hard, straight angles.
CENTURY 21 BRANDMARK CENTURY 21 10
STATIONARY PACKAGE CENTURY 21 11
Agents of Change
FOR SALE SIGN AND A-FRAME SIGN CENTURY 21 12
CENTURY 21 STORE FRONT SIGN CENTURY 21 13
MOBILE APPLICATION CENTURY 21 14
ONLINE APPLICATION CENTURY 21 15
SJMA PROBLEM
PROCESS
SOLUTION
The San Jose Museum
Research was conducted
Four different pieces were
of Art needed a package
on the history of the
developed to not only aid
of printed collateral
museum and the
current members stay
materials that would serve
surrounding area.
afloat on what was going
to help current museum
Researched how the
on at the museum, but
members keep up to date
competition reached
to also introduce new
with museum events and
out to it’s members
potential members to
programs.
and different ways
everything the museum
to help promote the
had to offer.
museum’s presence in the community.
8.5” x 11” INFORMATION DOCUMENT CENTURY 21 16
COMPONENTS OF PROMOTIONAL CAMPAIGN SJMA 17
BROCHURE FRONT (L) BROCHURE PANELS 1 & 2 (R) SJMA 18
BROCHURE PANELS 3 - 6 SJMA 19
SJMA GUIDEBOOK SJMA 20
SJMA GUIDEBOOK SPREAD SJMA 21
NIGHT OF JOY PROBLEM
PROCESS
SOLUTION
Develop a series of
Researched previous
Created a series of
promotional pieces to draw
iterations of the Night
promotional posters to
people to the 2009 Night
of Joy concert series,
bring awareness to Night
of Joy concert events.
searching for common
of Joy 2009. Also a cd
themes that defined
jacket and label were
the concert series. Also
developed to correspond
researched the target
with the promotional
audience to learn more
posters as well.
about it’s culture and what graphic and typographic styles would appeal to them.
11” x 17” POSTERS NIGHT OF JOY 2009 22
11” x 17” POSTERS NIGHT OF JOY 2009 23
APPLIED 11” x 17” POSTERS NIGHT OF JOY 2009 24
CD CASE INTERIOR AND EXTERIOR NIGHT OF JOY 2009 25
FIT DIPS PROBLEM
PROCESS
SOLUTION
Frito - Lay, a subsidiary of the Pepsi - Cola corporation, was unrolling a new organic chip salsa into the market which was in need of a brand identity, as well as a cohesive marketing plan to make the general public aware of the new product.
Thorough investigation was done into the company’s background and history as well as the current state of the salty snack foods industry in the United States. Research was conducted on how Frito - Lays target audience, fourteen to fifty year olds, would perceive or welcome a product such as Fit Dips into their everyday lives.
A new brand identity was developed for Fit Dips which would portray the product as being natural and health oriented. A thorough marketing plan was also developed which included an analysis of the parent company, Pepsi - Cola Frito - Lays, positioning within the industry, information on the target demographic, and how the product would be marketed through the use of magazine ads, billboard campaigns and packaging.
FIT DIPS BRANDMARK PEPSI COLA FRITO - LAY 26
FIT DIPS PRODUCT PACKAGING PEPSI COLA FRITO - LAY 27
FIT DIPS BILLBOARD CAMPAIGN PEPSI COLA FRITO - LAY 28
FIT DIPS PRODUCT AD PLACING PEPSI COLA FRITO - LAY 29
NAT GEO:KIDS PROBLEM
PROCESS
SOLUTION
National Geographic:Kids
Research was conducted
Very expressive use of
wanted to produce a small
to evaluate what sort
typography and imagery
booklet to help children
of editorial styles were
was used to keep the
and adolescents between
currently being used in the
attention of our target
the age range of eight to
market to communicate
audience while also giving
seventeen years of age
to readers of our target
them factual information
become aware of what
audience.
of what are the right steps
to do in a life or death
to take when facing a wild
confrontation with a wild
animal in its environment.
animal in it’s own habitat.
11” x 17” BOOK SPREADS NATIONAL GEOGRAPHIC : KIDS 30
11” x 17” BOOK SPREAD NATIONAL GEOGRAPHIC : KIDS 31
AIGA TAMPA PROBLEM
PROCESS
SOLUTION
Develop a promotional
Research was done
A series of playing
piece that will inform
on five of the more
cards was developed,
and teach students the
influential graphic
not only display these
history of graphic design
designers in history, and
important designers,
and showcase important,
their contributions to
but to also incorporate
influential artists who
the industry. Surveys
a system which would
significantly contributed to
were conducted on how
rank them according to
the field of design.
local designers ranked
their contributions to the
these different individuals
industry.
in terms of work and importance.
FULL DECK OF FIVE CARDS AIGA TAMPA 32
FULL DECK OF FIVE CARDS AIGA TAMPA 33
APPLE PROBLEM
PROCESS
SOLUTION
Imac computers needed a
Research was conducted
A series of illustrative
promotional campaign to
to analyze how apple
magazine ads were
help promote the release
ads were portrayed
created to get across the
of their brand new Imac
through their history as
idea that apple produces
computer. The campaign
well as other successful
products that are not
had to personify apple as
ad campaigns for other
just simple and intuitive,
an experienced brand that
computer developers.
but also beautiful and
has been in the industry for
complex.
more than thirty years, and as the proprietor of the merge between hardware and software innovation.
11� x 17� PROMOTIONAL POSTER APPLE COMPUTERS 34
APPLIED 11” x 17” PROMOTIONAL POSTER APPLE COMPUTERS 35
11” X 8 1/2” MAGAZINE AD APPLE COMPUTERS 36
APPLIED 11”X 8 1/2” MAGAZINE AD APPLE COMPUTERS 37
AMANDA VELEZ PROBLEM
PROCESS
SOLUTION
New and upcoming author
After several collaborative
After sketching out
Amanda Farnbaugh
meetings with the author,
several ideas and layouts
just finished writing her
we agreed on a common
for the cover, we decided
autobiography entitled
vision for the book cover
on the surreal concept
“Delivered from the
that I would then later
of a little girl sitting on
Leviathan Monster.� She
execute.
the surface of the ocean,
needed a design for the
with an unknown danger
cover of her book that
lurking beneath her.
would offer a glimpse of the struggles she portrays in her book.
APPLIED BOOK COVER AMANDA VELEZ 38
ILLUSTRATIVE PROCESS FOR BOOK COVER AMANDA VELEZ 39
VISIT FLORIDA PROBLEM
PROCESS
SOLUTION
To develop a series of
Researched the history,
Developed a series of
promotional posters that
culture and main
posters that highlighted
would welcome guests and
attractions of Florida.
Florida as the home of
tourists to the sunshine
Cape Canaveral and
state.
NASA. Also designed a poster to depict Florida as a top beach destination, and the home of Disney’s Magic Kingdom..
LARGE FORMAT POSTER DESIGN VISIT FLORIDA 40
40
APPLIED LARGE FORMAT POSTER VISIT FLORIDA 41
LARGE FORMAT POSTER DESIGN VISIT FLORIDA 42
APPLIED LARGE FORMAT POSTER VISIT FLORIDA 43
I hope you enjoyed viewing my portfolio. To see the latest and greatest from ruben barreto design please visit www.rubenbarreto.com, or please feel free to reach me at 813.494.4529.