EL DIRECTORIO DE
Spring Edition • April: 25,000 copies • Deadlines: Artwork must be submitted by January 31st DE
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I AT
CTORIO
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EL DIRE GR
Fall Edition. • October: 25,000 copies • Deadlines: Artwork must be submitted by July 31st
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2011
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2011
Custom Publishing • Opportunities for special customized covers are available. These covers are limited prints and can be bought for personal distribution by each individual client. • Custom publishing opportunities are available in the form of brochures, magazines, annual reports and other print material.
El Directorio de Denver Maval Publishing Inc.
EL DIRECTORIO DE LATINO MARKET YOU
N G,
UPW ARDLY M
OBILE & GROWING
Colorado advertisers need a powerful medium to reach the fastest growing demographic in the state. Denver’s population has grown dramatically to well over 852,016 (2009) with a medium age of 26 years old. Over 50% of the Denver Public School district is comprised of students of Latino heritage. With Latinos entering the workforce for the first time and moving up in the career ladder, there will be more discretionary income to spend on major purchases such as real estate, automotive, financial services, entertainment and retail. Latino spending will determine the success or failure of many products and services for years to come.
Colorado Market Facts • The Denver Latino market is ranked 14 out of the Top Twenty Hispanic markets in the country • Latinos in metro Denver now comprise more than 22% of the total state population • Denver is the 5th fastest growing Latino market in the U.S. • The average median household income for Latino’s in the seven county Denver metro area is $56,640, ranking 9th in the nation
• One in five Denver Latino households has an average income of over $75,000 • Over half of Denver Latino’s are homeowners, one third are single and more than 60% have children at home • The Denver are Latino community spends well over $17 billion in local retail spending
Convert Prospects into Brand Loyal Customers Relationships are powerful in the Latino community. When you “Brand” your message and reach out for their business you can turn a prospect into a customer for life.
EL DIRECTORIO DE T U ION TOTAL B I R T S I D DIS T
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Our Distribution Plan offers:
UTIO
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PIES ANNUALLY
• Targeted distribution in exclusive retail locations • Continued visibility in key Latino neighborhoods • Scheduled monitoring of movement for our publication with a 95% pick-up rate • Continual restocking of FREE publication in all of our racks • Additional distribution in Weld county including Brighton and Greeley, as well as Boulder County.
The Largest Circulated Spanish Language Resource & Service Guide in the State • El Directorio de Denver is the largest circulated Spanish resource and service guide in the state, with a total distribution of 50,000 copies annually. • El Directorio de Denver is committed to providing targeted distribution in Latino business locations and key zip code areas in high density Latino neighborhoods. • El Directorio de Denver boasts more than 1000 locations & 357 dedicated rack locations throughout the seven county
Denver metro-politan area including; Denver, Boulder, Broomfield, Arapahoe, Jefferson, Adams and Douglas county; to also include distribution in Weld county to the north covering the Brighton and Greeley area. Thus, with our coverage of the Colorado Front Range area we reach more than 80% of the total Latino population in the state.
EL DIRECTORIO DE Sample Page SEE
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We are committed to helping our customers
GET RESULTS!
From our unique partnership in print and online products! • Bold Line Listing • In Column Ad 3.5” x 1.0 “ • Quarter Column 3.5” x 2.4 “ • Double Quarter col (V) 3.5’ X 4.8” • Double quarter col (H) 7.3’ X 2.4” • AND MUCH MORE!!
hen you need to target the Denver W Latino market with the goods and services your company offers nothing is more effective than El Directorio de Denver.
El Directorio de Denver is Colorado’s largest Spanish language resource and service guide with an annual circulation of 50,000 copies with placement in over 1000 locations in the seven county Denver metro market.
El Directorio de Denver Maval Publishing Inc.
EL DIRECTORIO DE ON-LINE EL DIRE
CTO R
IO & INTER N
ET ADVERTISING
Why Advertise in Spanish? As the Latino population continues to rise the significance of internet advertising has never been more important than it is today. The Latino usage of the internet is quite high compared to the general population. As Latino internet usage continues to increase, directoriodenver.com offers you a well designed website to compliment your advertising message in our print product. At directoriodenver.com we make it possible for you to reach out to this young, vibrant and growing market and communicate with the nearly 24 million Latinos who are using the internet now!
Consider this: • According to comScore, the U.S. Hispanic online population reached a record 20.3 million visitors in February 2009, up 6% from the previous year • The internet continues to be the best source to make final brand decisions for most online Latinos; 68% in 2009 versus 51% in 2008 • The Pew Hispanic Center projected in December 2009 that an estimated 24 million Latinos utilized online services for information. • Internet usage in the Latino market is growing 3.5 times faster than the general population.
• 47% of the predominantly Spanish speaking U.S. residents surveyed agree that Spanish language advertising is important to them in making purchasing decisions • Advertising in Spanish is five times more persuasive than advertising in English for Hispanics in the United States • More than 49% of the 15.7 million Hispanic-American internet users either prefer to speak Spanish only, or a mix of Spanish and English. While English language content can and does reach a large number of Hispanic Americans, marketers must also provide Spanish language content. s a result of these findings advertisers A and businesses alike are seeking the most efficient way to reach out to online Latinos. Utilizing the combination of print and online advertising offered by El Directorio de Denver is a sure bet to hit this target market.
El Directorio de Denver Maval Publishing Inc.
EL DIRECTORIO DE DIRECTORY R ATE S&
• Translation and design services are provided at no additional charge. • Ad material must be supplied in 300 dpi (resolution) in JPEG, PDF, GIF, TIFF or EPS file formats. • Print ad sizes shown to scale below.
Directory Page Advertisements Full Page
8.5” x 11”
$3,500
Three Quarter Page
7.3” x 7.2”
$2,500
Full Column
3.5” X 9.5”
$1,850
Half Page
7.3” x 4.8”
$1,850
Triple Quarter Column
3.5” x 7.2”
$1,300
Double Quarter Column
3.5” x 4.8” Vertical 7.3” x 4.8” Horizontal
$850
Quarter Column
3.5” x 2.4”
$450
SPECIF ICATIO
NS
Full Page 8.5” x 11”
Three Quarter Page 8.5” x 7.45”
Triple Column 4” x 7.45”
Half Page 8.5” x 4.8”
Full Column 4” x 10”
Double Quarter Column 4” x 4.8” (Vertical)
Premium Advertising Positions Covers & Tabs Front Cover Inside Cover (Full) Inside Cover (Half) Back Cover (full) Back Cover (Half) Tab (Full) Tab (Half)
$20,000 $15,000 $7,500 $17,000 $9,500 $11,000 $9,500
Special Placement Spine Bleed Bar (Top) Bleed Bar (Side) Double truck In Column Ad
6,000 $3,900 $4,200 $7,000 $300
Double Quarter Column Quarter Column 8.5” x 2.35” (Horizontal) 4” x 2.35”