EDUCATIONAL CONVERSATIONAL BOLD RELATABLE

Educational

With the level of science required to create and understand our products, our messages should always provide a level of education in a way that is understandable. At the heart of our business are the microbes. In order for their value to be perceived, we must be clear and consistent with our messaging surrounding what they are and how they are beneficial.

Conversational

Our business is built on relationships. Every message should reflect our willingness to share our science and products in a clear, simple, understandable way. We want to be approachable, and our messaging should give off a casual, conversational tone.

Bold

Turf Titan is backed by 30+ years of research and millions of acres of results. We’ve got a solid foundation to stand on. This should be reflected in our tone - not in an arrogant way - but in a subtle yet bold and confident manner.

Relatable

Our customers want to get straight to the point. We lean on using relatable content with a neighborhood feel. The average weekend lawn warrior who cares about their yard and family knows what matters to them most - our messages should convey that we do too.