vision

our vision

A SE cafe doing classic espresso right with a specialty menu that will change the world.

Our vision statement encapsulates our goal to deliver original coffee creations to our neighbors while shipping our unique blends to coffee-lovers around the world

- Ruby Becker .

Roasting & creating. Classics with care. Signature drinks to ruin commute times.

our tagline

This is an area for us to improve. The tagline above is actually our Instagram biography!

While it works in the context of Instagram, we need something that more cohesively encapsulates our brand. The buzz words utilized in our bio are powerful - signature, creating, classics. And the opening line, “Signature drinks to ruin commute times,” is cheeky and a bit witty - very onbrand for NEVER. We need something with this same energy & wit that can work in the buzz words in a snappier, more fluid way.

- Ruby Becker