MYSA DRY {mee-sa} . Verb To engage in an activity that is comfortable and pleasurable, especially at home; being content and cozy.
PRIMARY LOGO The primary logo will serve as the first option of branding. In the circumstance the primary logo does not suit the desired purpose of the branding, use the secondary logos.
SECONDARY LOGOS The secondary logos are to be used when the primary logo does not suit the desired purpose of the branding.
COLOUR USAGE The colour usage for Mysa Dry is fairly minimal. The Logo will mostly be used in black or white against neutral backgrounds but can also be used in the brand colours against a contrasting background.
MINIMUM SIZE The smallest the logo should be represented is 10mm
C L E A R S PA C E To ensure legibility, always keep a minimum clear space around the logo. This space isolates the logo from any competing graphics elements like other logos, body copy that might conflict, overword and lessen the impact of the logo. The minimum clear space is defined as the height of the middle crease in the ‘R’ within the Primary logo and first secondary logo. And as the full height of the ‘R’ within the second secondary logo. This minimum space should be maintained as the logo is resized.
PHOTO BACKGROUND There are a couple of ways the logo can be used on photographic backgrounds, but each option should be exercised with care, making sure the logo and type aren’t obstructed by the image. TIPS 1. Photos with shallow depths-of-field work best. 2. Avoid busy images with too much detail 3. Applying a darker transparent overlay on an images helps make text more readable.
U N A C C E P TA B L E U S A G E A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing, or distorting in any way - that includes adding unnecessary and unattractive text decorations like drop shadows and outlines. Here are a few examples of some ways you should never consider using the logo. A. Don’t rotate the logo. B. Don’t squash or stretch. C. Don’t place elements in the logo clear space. D. Don’t resize any part. E. Don’t rearrange parts or create compositions that are not already provided. F. Don’t add unofficial graphics to the logo G. Don’t use off-brand colours. H. Don’t add drop shadows or text styles. I. Don’t use more than one colour in the logo.
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S O F T C O Z Y C O N T E N T
MOODBOARD A group of images to set the mood for Mysa Dry. A mix of subtle warm and cool tones, minimalistic styles and soft textures. An overall luxurious, Scandivaian feel.
S AY
H E LLO
T O T H E N O. 1 W AT E R P R O O F B L A N K E T Welcome to coziness, welcome to Mysa Dry
TYPOGRAPHY Roboto is to serve as the primary font to the brand. It’s versatile and can be used from thin to bold in headings or copy. To create hierarchy in the typography adjust the leading of the text, more leading for headings, less for copy.
ROBOTO a b c d e f g h r j k l m n o p q r s t u v w x y z A B C D E F G H R J K L M N O P Q R S T U V W X Y Z
SMOKE CMYK: 4, 3, 3, 0 RGB: 241, 240, 240 HEX: F1F0F0
COLOURS The brand colours consist of subtle cool and warm tones from very light to medium. These are to be the primary colours of the brand and can be a guide for imagery to use the same tones.
C L AY CMYK: 22, 17, 19, 0 RGB: 199, 198, 196 HEX: C7C6C4 SAND CMYK: 15, 15, 18, 0 RGB: 215, 207, 200 HEX: D7CFC8 STEEL CMYK: 42, 32, 28, 0 RGB: 155, 160, 168 HEX: 9BA0A8 CHESTNUT CMYK: 12, 19, 18, 24 RGB: 177, 163, 159 HEX: B1A39F
FINAL COMMENTS If ever in doubt, just refer back to this guide or feel free to get ahold of me (info@ rubyjeandesigns.com). These guidelines are fairly flexible and should allow for enough creative freedom to use the logos as you see fit while still making sure the brand looks its best across all applications.
BRANDING & DESIGN Ruby Jean Designs